Senior Account Director

Weekday AI (YC W21); India; On-site; INR 2,500,000 - 3,000,000; Full time

Job summary

Weekday AI (YC W21) is seeking a senior business development leader to manage key government and PSU relationships and drive growth across Digital, Social Media, Branding, Events, Advertising, and Integrated Communications in the NCR region.

The role requires 10+ years of experience in government and advertising, with a proven track record in winning government work, negotiating terms, and leading cross-functional teams to deliver high-value client engagements.

Qualifications

• 10+ years of experience in client servicing, business development, advertising, or integrated agencies.
• Strong track record with Government and PSU clients.
• Proven ability to win government business and manage large strategic accounts.
• Deep understanding of tenders, RFPs, proposals, bidding, and procurement practices.

Responsibilities

• Build and manage relationships with Government Ministries, Departments, PSUs, and senior stakeholders.
• Drive new business by identifying opportunities in government and PSU sectors.
• Own end-to-end BD cycle from opportunity identification to proposal, negotiation, and closure.
• Lead government tenders, RFPs, RFQs, EOI processes, and competitive bidding.
• Manage strategic government accounts, ensuring satisfaction, retention, and growth.
• Identify opportunities for new projects across Digital, Social Media, Branding, Events, Advertising, and Integrated Communications.

Skills

Govt Relationships

PSU Engagement

RFPs & Tenders

Proposal Development

Account Management

Strategic Sales

Cross-functional Leadership

Negotiation

Job description

Job Description

This role is for one of the Weekdays clients

Salary range: Rs 2500000 - Rs 3000000 (ie INR 25-30 LPA)

Experience: 10+ yrs

Location: NCR

Job Type: Full-time

As a senior member of the business team, you will be responsible for managing key government and PSU relationships and identifying opportunities to expand the business acrossDigital, Social Media, Branding, Events, Advertising, and Integrated Communications.

You will own the complete business development lifecycle, including identifying opportunities, understanding client requirements, participating in tenders and RFPs, developing proposals, negotiating commercial terms, and closing new business. The role also involves managing large accounts, leading cross-functional teams, and ensuring high-quality client servicing and project delivery.

The ideal candidate will bring strong knowledge of the government business ecosystem, established stakeholder relationships, excellent commercial acumen, and the ability to manage complex, high-value accounts and sales cycles.

Key Responsibilities

• Build, manage, and strengthen relationships withGovernment Ministries, Departments, PSUs, and senior government stakeholders.
• Drive new business acquisition and identify opportunities within the government and PSU sector.
• Own the end-to-end business development process from opportunity identification and client engagement to proposal, negotiation, and closure.
• Lead participation ingovernment tenders, RFPs, RFQs, EOI processes, proposals, and competitive bidding.
• Manage strategic government accounts and ensure strong client relationships, satisfaction, retention, and account growth.
• Identify opportunities for new projects acrossDigital, Social Media, Branding, Events, Advertising, and Integrated Communications.
• Develop and execute account growth strategies to increase revenue and strengthen the overall business portfolio.
• Own business targets, revenue objectives, commercial performance, andP&L responsibilitieswhere applicable.
• Lead and mentor cross-functional teams across creative, strategy, digital, communications, and execution functions.
• Collaborate with internal teams to develop compelling proposals and deliver solutions aligned with client requirements.
• Build strong relationships with senior decision-makers and key influencers across government organisations and PSUs.
• Monitor market developments, upcoming tenders, government initiatives, and sector opportunities to build a healthy business pipeline.
• Ensure effective coordination between client expectations, commercial requirements, and internal project delivery teams.

What Makes You a Great Fit

• 10+ years of relevant experiencein client servicing, business development, advertising, communications, MarCom, events, or integrated agencies.
• Strong and demonstrable experience working withGovernment and PSU clients.
• Proven track record of winning new government business and managing large, strategic accounts.
• Strong understanding ofgovernment tenders, RFPs, proposals, bidding processes, and procurement practices.
• Experience handling complex sales cycles and building relationships with senior government stakeholders and decision-makers.
• Strong account-management skills with a track record of driving client retention, revenue growth, and new business.
• Experience managing large business portfolios andP&L ownershipwill be highly valued.
• Good understanding ofdigital marketing, social media, branding, events, advertising, and integrated communications.
• Strong leadership skills with experience managing and mentoring cross-functional teams.
• Excellent communication, presentation, negotiation, commercial, and stakeholder-management skills.
• Strong strategic thinking with the ability to identify business opportunities and convert them into sustainable revenue.
• High ownership, strong execution skills, and the ability to operate effectively in a fast-paced, target-driven environment.