SEM Specialist

Appinessworld; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Appinessworld is seeking an SEM Specialist passionate about performance marketing to manage paid campaigns across Google Ads and other search platforms. You will own campaign optimization, tracking, and ROI-driven strategies.

Responsibilities include planning and optimizing campaigns, keyword research, bid management, conversion tagging, and reporting. Collaboration with design and content teams will align creatives with brand objectives, while staying updated on SEM trends.

Qualifications

• 1–5 years of proven experience in SEM / Paid Search campaign management.
• Expertise in Google Ads (Search, Display, Shopping, YouTube) and MetaAds
• Strong knowledge of keyword research, ad targeting, bidding strategies, and remarketing.
• Hands-on experience with Google Analytics, Tag Manager, and conversion tracking.
• Analytical mindset with ability to interpret campaign performance data.
• Proficiency in Excel/Sheets for reporting and campaign data analysis.
• Certification in Google Ads or Analytics is a plus.

Responsibilities

• Plan, execute, and optimize SEM campaigns across Google Ads, and other search platforms
• Conduct keyword research, ad copy creation, and bid management to maximize campaign performance
• Implement and track conversion pixels, UTM tagging, and audience targeting strategies.
• Monitor campaign budgets, pacing, and reporting to ensure efficient spending and performance.
• Perform A/B testing on ads, landing pages, and CTAs to improve CTR and conversions.
• Collaborate with design and content teams to align ad creatives with brand objectives.
• Generate weekly/monthly performance reports with insights and actionable recommendations.
• Stay up-to-date with SEM industry trends, Google Ads policies, and algorithm changes

Skills

Keyword research

Ad copy creation

Bid management

Conversion tracking

A/B testing

Budget monitoring

Analytics & reporting

GA/Analytics cert

Tools

Google Analytics

Tag Manager

Excel/Sheets

Job description

We are looking for a SEM Specialist who is passionate about performance marketing and has hands-on experience in managing paid campaigns across Google Ads, and other search platforms. The ideal candidate should have a strong understanding of campaign optimization, conversion tracking, and ROI-driven strategies.

Key Responsibilities

• Plan, execute, and optimize SEM campaigns across Google Ads, and other search platforms
• Conduct keyword research, ad copy creation, and bid management to maximize campaign performance
• Implement and track conversion pixels, UTM tagging, and audience targeting strategies.
• Monitor campaign budgets, pacing, and reporting to ensure efficient spending and performance.
• Perform A/B testing on ads, landing pages, and CTAs to improve CTR and conversions.
• Collaborate with design and content teams to align ad creatives with brand objectives.
• Generate weekly/monthly performance reports with insights and actionable recommendations.
• Stay up-to-date with SEM industry trends, Google Ads policies, and algorithm changes

Pre Requisites:

• 1–5 years of proven experience in SEM / Paid Search campaign management.
• Expertise in Google Ads (Search, Display, Shopping, YouTube) and MetaAds
• Strong knowledge of keyword research, ad targeting, bidding strategies, and remarketing .
• Hands-on experience with Google Analytics, Tag Manager, and conversion tracking .
• Analytical mindset with ability to interpret campaign performance data.
• Proficiency in Excel/Sheets for reporting and campaign data analysis.
• Certification in Google Ads or Analytics is a plus.
  Good to Have
• Experience with AI-driven ad optimization tools .
• Familiarity with SEO fundamentals for integrated search strategies.
• Exposure to App Marketing / ASO campaigns.