Assistant General Manager- Google Ads (Function Lead)

Vbeyond Corporation; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Vbeyond Corporation is seeking a senior Performance Marketing leader to take complete ownership of the Google Ads function for our premium/luxury retail and e-commerce business. This strategic role focuses on P&L, media efficiency, and revenue contribution across multiple properties, with responsibility for team leadership rather than day-to-day execution.

The candidate will drive Performance Max, Shopping, feed optimisation and GA4-based measurement, while partnering with SEO to optimise paid

Qualifications

• 8–12 years of experience in Performance Marketing.
• 5+ years hands-on ownership of Google Ads at scale.
• Experience in e-commerce or high-AOV retail.
• Proven experience managing a significant annual Google Ads budget.
• Deep expertise in Performance Max, Google Shopping, feed optimisation, tROAS bidding and Merchant Centre diagnostics.
• Strong knowledge of GA4, attribution and conversion tracking.
• Experience managing and hiring a team of 4+ members.
• MBA or equivalent qualification preferred.

Responsibilities

• Own the annual and monthly Google Ads budget and P&L across properties.
• Define and maintain the overall Google Ads account architecture, including campaign structure and bidding strategy.
• Drive the mix of Performance Max, Demand Gen and Search campaigns based on objectives.
• Own the test-and-learn roadmap and scale or discontinue initiatives based on data.
• Manage co-op/MDF-funded campaigns with premium/luxury brand partners.
• Partner with SEO to optimise paid and organic search performance.
• Own end-to-end conversion tracking and measurement (GA4, enhanced conversions, offline imports, consent-mode).
• Build and strengthen the performance marketing team with hiring and KRAs.
• Present monthly performance reviews and forward-looking plans to senior leadership.

Skills

Google Ads

Performance Max

GA4

Conversion tracking

Team leadership

Budget management

E-commerce

tROAS bidding

Merchant Centre diagnostics

Education

MBA or equivalent qualification

Tools

Google Ads

GA4

Merchant Center

Job description

Industry: Premium / Luxury Retail & E-commerce
Experience: 8–12 Years
Function: Performance Marketing / Digital Marketing
Location: Gurgaon

Role Overview

We are hiring for a senior Performance Marketing leader to take complete ownership of the Google Ads function for a leading premium/luxury retail and e-commerce organization.

The role will be responsible for Google Ads P&L, media efficiency, revenue contribution, performance strategy and team leadership across multiple business properties. This is a strategic leadership position and is not focused on day-to-day campaign execution.

Key Responsibilities

• Own the annual and monthly Google Ads budget and P&L, allocating spends across multiple properties and brand tiers.
• Define and maintain the overall Google Ads account architecture, including campaign structure, bidding strategy, feed hygiene, audience signals and negative-keyword governance.
• Drive the right mix of Performance Max, Demand Gen and Search campaigns based on business objectives.
• Own the test-and-learn roadmap, evaluating campaign performance and scaling or discontinuing initiatives based on data.
• Manage co-op/MDF-funded campaigns with premium/luxury brand partners.
• Partner with the SEO function to optimise paid and organic search performance, including brand-term defence and search share of voice.
• Own end-to-end conversion tracking and measurement, including GA4, enhanced conversions, offline conversion imports and consent-mode compliance.
• Build and strengthen the performance marketing team, including hiring, capability development and KRAs.
• Present monthly performance reviews and forward-looking plans to senior leadership.

Candidate Profile

• 8–12 years of experience in Performance Marketing, with at least 5 years of hands‑on ownership of Google Ads at scale.
• Strong experience in e-commerce or high-AOV retail is essential.
• Proven experience managing a significant annual Google Ads budget, with strong understanding of budget allocation and performance optimisation.
• Deep expertise in Performance Max, Google Shopping, feed optimisation, tROAS bidding and Merchant Centre diagnostics.
• Strong knowledge of GA4, attribution and conversion tracking.
• Experience managing and hiring a team of 4+ members.
• Ability to confidently present and defend performance and budget decisions to CXO/Senior Leadership.
• MBA or equivalent qualification preferred.