SEM Analyst

Mavlers

India

On-site

INR 600,000 - 900,000

Full time

14 days+

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Job summary

Mavlers is seeking a Mid-Senior Marketing Analyst in India to lead paid media programs across Google, Meta, and LinkedIn. You will architect, activate, and optimize multi-channel campaigns, leveraging AI-Max, performance max features, and emerging platforms to drive ROI and client success.

You will build dashboards, run tests, and guide budget pacing while mentoring juniors and collaborating with agency and brand teams.

Qualifications

3+ years of paid media experience across search and social channels.

Responsibilities

Build, launch, and manage full-funnel campaigns across Google, Meta, and LinkedIn.
Drive test-and-learn roadmaps with A/B landing pages and new objectives.
Oversee budget pacing, bid adjustments, audience refinement, and feed optimizations.
Develop automated dashboards to track ROAS, CPA, and engagement metrics.
Lead client strategy sessions and present data-driven recommendations.

Skills

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Looker Studio

Education

MBA in Marketing

Tools

GA4/GA360

Excel

SQL

Supermetrics

Dataslayer

Looker Studio

Job description

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Shift Timings: 6:00 AM to 3:00 PM IST OR 7:30 AM to 4:30 PM IST

Experience: 3 to 5 Years

Key Technical Skills: Google Ads (All Campaign Types with PMAX, AI MAX) , Meta Ads (All Campaign Types with Meta Advantage +), TikTok Ads, LinkedIn Ads, B2B, B2C and eCommerce Industry Accounts Hands-on Experience, Looker Studio

Role Purpose:

You will lead end-to-end Search and Social paid-media programs for our fastest-growing agency and brand clients. Your mission is to architect, activate, optimize, and elevate multi-channel campaigns; leveraging the latest in Performance Max, AI-Max, Meta Advantage +, and emerging platforms (LinkedIn, TikTok) to deliver world-class ROI, scale, and client satisfaction.

Key Responsibilities:

Build, launch, and manage full-funnel campaigns across Google (Search, PMax, Shopping, App), Meta (ASC, Advantage + Shopping, dynamic creatives), and LinkedIn.
Drive test-and-learn roadmaps: A/B landing pages, creative variants, bid strategies, new objectives.
Oversee day-to-day budget pacing, bid adjustments, audience refinement, and feed optimizations.

Data-Driven Optimization

Develop automated dashboards (Looker Studio, Supermetrics/Dataslayer) to track ROAS, CPA, Avg. Session Duration, and incremental lift.
Proactively surface performance anomalies; diagnose root causes (feed health, auction shifts, creative fatigue) and implement rapid corrective plans.
Iterate “AI-Max” experiments—broad match expansions, Gemini-powered asset creation, server-side tracking—and scale wins.

Strategic Consulting & Client Engagement

Lead QBRs and strategy sessions: present deep-dive analytics, 3-scenario CAC:LTV forecasts, and tactical roadmaps.
Act as a white-label partner to agency POCs and direct-brand CMOs; translate business goals into channel playbooks, defend recommendations with market data (SEMrush, category benchmarks).
Mentor junior analysts via “Masterclasses” on PMax best practices, Meta ASC, and automation frameworks.

Quality & Process Excellence

Own rigorous pre-launch QA: tracking tag validation, feed diagnostics, creative compliance.
Maintain and evolve SOPs for account audits, autoscripts, and reporting workflows.
Champion continuous improvement — document learnings from each test to refine playbooks.

Required Skills & Experience

Paid Media Mastery: 3+ years executing ROI-driven SEM & Social strategies across Google Ads, Bing, Meta, LinkedIn; TikTok a plus
Advanced Platform Expertise: Deep knowledge of PMax, Smart Bidding (tROAS/tCPA), Meta ASC & Advantage + Shopping, LinkedIn Lead Gen/Awareness, dynamic feeds
Analytical & Automation Proficiency: Expert in GA4/GA360, Excel (pivot tables, macros), SQL a plus; experience with Supermetrics / Dataslayer; Looker Studio
Consultative Communication: Exceptional presentation skills—C-suite-ready decks; adept at translating data into business impact
Strategic Forecasting: Proven ability to model multi-scenario spend vs. CAC/LTV, seasonality adjustments, incremental revenue forecasts
Quality & Process Orientation: Meticulous QC—feed health, tagging, compliance; skilled in Google Ads Scripts or rule engines (Optmyzr, Revealbot)
Collaboration & Leadership: Team mentor, peer-training facilitator; thrives in fast-paced, multi-stakeholder environments

Qualifications:

Agency working experience is important
MBA in Marketing
Certifications: Google Ads (Search, Shopping, PMax), Meta Blueprint, LinkedIn Marketing Solutions

Seniority level