Search & Social - Analyst

Annalect, Omnicom Media Group India Private Limited.; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Omnicom Global Solutions in Pune is seeking a driven social media marketing specialist to set up, optimize, and report on campaigns across Meta, Twitter, Snapchat, LinkedIn and more. You'll manage budgets, craft ad copies, and analyze performance to meet client goals.

With 2–4 years of experience and a graduate degree, you will collaborate with teams, stay on top of PPC trends, and ensure campaigns on Google Ads and Bing deliver value. Proficiency in Excel, PowerPoint, and Word is required.

Qualifications

• Full-time graduate degree is mandatory.
• Experience managing social campaigns on Meta, Twitter, Snapchat, and LinkedIn.
• Passion for social media and internet marketing industries.
• Knowledge of PPC trends, onsite marketing, and usability.
• Proficiency with Google and Bing paid search.
• Google AdWords certification is a must.
• 2–4 years of social media marketing experience with demonstrated successes.
• MS Excel, PowerPoint, and Word proficiency.

Responsibilities

• Set up campaigns, activate, optimize, and report across social platforms.
• Post and boost client content on social channels.
• Manage daily budget pacing.
• Demonstrate proficiency with basic bid management and optimizations.
• Monitor and optimize campaigns based on clients’ goals and data analysis.
• Responsible for managing paid campaigns on Google AdWords and Bing platforms.
• Develop advertising copies, keyword insights and bid optimization.
• Budget allocations for different campaigns.
• Work with agency partner to provide recommendations to improve campaign performance.
• Provide analysis and insights to optimize overall account performance.

Skills

Social media marketing

Budget management

Campaign analysis

Trend analysis

PPC knowledge

Data interpretation

Education

Graduate degree

Tools

Google Ads

Bing Ads

MS Excel

Job description

Overview

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is Omnicom's integrated solutions engine, bringing together a global talent community and connected capabilities to build adaptive, future-ready solutions.

As an integral part of Omnicom, the world's leading marketing and sales company, OGS helps agencies and clients navigate what's next through expertise spanning Media, Data & Analytics, Technology, Creative, Strategy & Insights, MarTech, Commerce, Healthcare, and Business Support Solutions.

With over 8,000 professionals across India, the Philippines, and Colombia, and a growing global footprint, OGS combines deep domain expertise with scaled delivery to drive innovation, accelerate growth, and create meaningful business impact.

At OGS, the future is tested, built, and scaled every day for some of the world's most ambitious agencies, brands, and clients.

Let's build what's next.

Responsibilities

• Setup campaigns, activate, optimize, and report across various social media platforms like Meta, Instagram, Twitter, Snapchat, etc.
• Post and boost client content on various social channels
• Manage daily budget pacing
• Demonstrate proficiency with basic bid management and optimizations
• Monitor and optimize campaigns appropriately based on clients’ goals and data analysis.
• Responsible for managing paid campaigns on Google AdWords and Bing platforms
• Developing Ad copies, keyword insights and bid optimization
• Budget allocations for different campaigns
• Work with agency partner to provide recommendations to improve campaign performance
• Provide analysis and insights to optimize overall account performance

Qualifications

• A full-time graduate degree (Mandatory)
• Managed social campaigns on platforms like Meta, Twitter, Snapchat, and LinkedIn
• Passion for social media and internet marketing industries
• Demonstrable knowledge of latest trends in PPC, onsite marketing, and usability
• Good understanding of paid search services like Google and Bing
• Google AdWords certification is a must
• Professional Skills & Qualifications:
• 2 to 4 years' experience in social media marketing with demonstrated successes
• Proficiency in MS Excel, PowerPoint, and Word.