Search - Analyst

Omnicom Global Solutions; Bengaluru; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Omnicom Global Solutions in Bengaluru is seeking a Paid Search Analyst to manage digital media campaigns for global brands. You will work on Google AdWords (SA360) and Bing, craft ad copies, select keywords, and optimize bidding strategies to drive performance.

Collaborating with agency partners, you will provide insights, allocate budgets, and report on KPIs. The role demands a full-time graduate with 3–6 years in media or search marketing and a strong grasp of PPC trends.

Qualifications

• Full-time graduate degree required.
• 3–6 years in media or search marketing.
• Knowledge of PPC trends, onsite marketing, and usability.
• Proven ability to deliver reporting and optimize campaigns.
• Strong understanding of Google Ads SA360 and Bing.
• Google AdWords certification required.

Responsibilities

• Manage paid campaigns on Google AdWords (SA360) and Bing.
• Develop ad copies, keyword insights and bid optimization.
• Budget allocations for different campaigns.
• Work with agency partners to improve campaign performance.
• Provide analysis and insights to optimize account performance.
• Accurate reporting of account performance against KPIs.
• Undertake ongoing campaign optimization and competitor analysis.

Skills

PPC

Campaign optimization

Analytics

Reporting

Education

Bachelor's degree

Tools

SA360

Google Ads

Bing Ads

Job description

Paid Search - Analyst

Omnicom Global Solutions, Hyderabad, Bengaluru, Chennai, Coimbatore

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview

This is an exciting role of an Analyst - Paid Search which requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions

Roles & Responsibilities

• Responsible for managing paid campaigns on Google AdWords (SA360 - must)and Bing platforms
• Developing Ad copies, keyword insights and bid optimization
• Budget allocations for different campaigns
• Work with agency partners to provide recommendations and to improve campaign performance
• Provide analysis and insights to optimize overall account performance
• Accurate reporting of account performance against KPIs
• Undertake ongoing campaign optimization and competitor analysis.

Required Qualifications

• A full-time graduate degree (Mandatory)
• 3 to 6 years of experience in media or search marketing
• Demonstrable knowledge of latest trends in PPC, onsite marketing, and usability
• Proven ability to deliver reporting and optimize campaigns
• Good understanding of paid search services like Google Ads (SA360) and Bing.
• Google AdWords certification is a must

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills