Media Investment - Analyst

Annalect, Omnicom Media Group India Private Limited.; Bengaluru; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Omnicom Global Solutions in Bengaluru seeks an Analyst – Investment Support to back digital media campaigns for global brands, coordinating with planning and buying teams and ensuring campaigns are executed accurately.

You will handle trafficking, data entry, reporting, and billing while staying current with industry trends and platform changes to maximize performance.

Qualifications

• A full-time graduate degree
• 3 to 6 years of experience in digital marketing, media operations, campaign trafficking or media buying support.
• Working knowledge of bDigital (Prisma - must, CM360, Adform, Innovid etc.)
• Experience working with third-party ad servers such as CM360, Adform, Flashtalking, or similar platforms.
• Strong understanding of digital marketing lifecycle and video
• Familiarity with the specifications of various third-party, fourth party, and ad verification tags, including DoubleClick, AppNexus, DMPs, and IAS, among others
• Proficiency in Microsoft Excel, Word, and PowerPoint

Responsibilities

• Support planners and buyers in the implementation of digital media campaigns in accordance with approved media plans.
• Manage campaign setup and bookings in platforms such as Prisma and ensure timely campaign data entry.
• Facilitate trafficking processes by issuing trafficking sheets, insertion orders, and managing creative specifications.
• Coordinate with internal teams to gather campaign requirements including targeting parameters, creative assets, and budget allocations.
• Monitor campaign delivery and performance across digital and video platforms, ensuring campaigns meet performance benchmarks.
• Troubleshoot campaign delivery issues and resolve them in a timely manner to minimize performance impact.
• Manage billing processes including invoice verification, actualization, contract management, and resolving billing discrepancies.
• Conduct campaign performance analysis and assist with preparing reports and insights for optimization.
• Maintain and update media flowcharts, campaign documentation, and competitive reports.
• Stay informed on industry trends, media technologies, and best practices to support

Skills

Digital marketing

Media operations

Campaign trafficking

Media buying support

Excel/PowerPoint

Analytical skills

Education

Graduate degree

Tools

Prisma

CM360

Adform

Innovid

Flashtalking

IAS

DoubleVerify

Job description

Overview

Media Investment – Analyst

Omnicom Global Solutions, Hyderabad, Bengaluru, Chennai, Coimbatore

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview:

This exciting role of Analyst – Investment Support requires you to support and manage media campaigns for global brands across digital and video platforms. As part of a centralized Campaign Operations team, you will work closely with planning and buying teams in onshore markets, acting as an extension of the global Media Solutions team to ensure campaigns are executed accurately and deliver against their goals.

Responsibilities

Roles & Responsibilities:

• Support planners and buyers in the implementation of digital media campaigns in accordance with approved media plans.
• Manage campaign setup and bookings in platforms such as Prisma and ensure timely campaign data entry.
• Facilitate trafficking processes by issuing trafficking sheets, insertion orders, and managing creative specifications.
• Coordinate with internal teams to gather campaign requirements including targeting parameters, creative assets, and budget allocations.
• Monitor campaign delivery and performance across digital and video platforms, ensuring campaigns meet performance benchmarks.
• Troubleshoot campaign delivery issues and resolve them in a timely manner to minimize performance impact.
• Manage billing processes including invoice verification, actualization, contract management, and resolving billing discrepancies.
• Conduct campaign performance analysis and assist with preparing reports and insights for optimization.
• Maintain and update media flowcharts, campaign documentation, and competitive reports.
• Stay informed on industry trends, media technologies, and best practices to support

Qualifications

Required Qualifications

• A full-time graduate degree
• 3 to 6 years of experience in digital marketing, media operations, campaign trafficking or media buying support.
• Working knowledge of bDigital (Prisma - must, CM360, Adform, Innovid etc.)
• Experience working with third-party ad servers such as CM360, Adform, Flashtalking, or similar platforms.
• Strong understanding of digital marketing lifecycle and video
• Familiarity with the specifications of various third-party, fourth party, and ad verification tags, including DoubleClick, AppNexus, DMPs, and IAS, among others
• Proficiency in Microsoft Excel, Word, and PowerPoint

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Familiarity with media management and scheduling tools such as Prisma, MBOX, IAS, Double verify, or similar platforms is a plus.
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts