Search Engine Optimization Team Lead

Policybazaar.com; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Policybazaar.com is looking for a skilled SEO professional to lead organic search initiatives in Gurugram. The ideal candidate will have at least 3 years of experience in the B2C sector, focusing on building and scaling effective SEO strategies.

This role combines strategic vision with hands-on execution, requiring proficiency in technical SEO and performance analysis. Successful candidates will work closely with teams across content and marketing to enhance visibility and drive organic growth.

Qualifications

• 3 years of proven experience in SEO within the B2C industry.
• Strong understanding of Google’s algorithms and ranking factors.
• Demonstrated ability to build and scale SEO strategies.

Responsibilities

• Develop and implement comprehensive SEO strategies to drive organic growth.
• Oversee on-page, off-page, and technical SEO.
• Collaborate with content, marketing, and development teams.

Skills

Technical SEO

Content Strategy

Data-Driven Optimization

Google Analytics

Project Management

Cross-Functional Collaboration

Tools

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Job description

Industry Preference: Must be from the B2C industry.

About the Role

We are seeking a growth-oriented SEO professional from the B2C industry who can lead end-to-end organic search initiatives, combining strategic vision with hands‑on execution. The ideal candidate will have a proven track record in driving organic growth through technical SEO, content strategy, and data‑driven optimization. This role is ideal for someone who has experience to deliver sustained performance and visibility.

Key Responsibilities

• Develop and implement comprehensive SEO strategies aligned with business goals to drive measurable organic growth.
• Lead both foundational SEO initiatives (0 to 1) — including keyword research, site structure, and content strategy — and scaling efforts (1 to 10) for optimization and growth.
• Oversee all aspects of on‑page, off‑page, and technical SEO, ensuring adherence to best practices.
• Collaborate with content, marketing, and development teams to integrate SEO across all digital initiatives.
• Conduct regular technical audits to identify and resolve crawl, indexing, and site performance issues.
• Drive website architecture enhancements, manage site migrations, and ensure SEO health across platforms.
• Leverage tools like Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Analytics to monitor, analyze, and improve SEO practices performance.
• Stay current with Google algorithm updates, emerging trends, and industry best practices.
• Analyze SEO metrics, generate insights, and present recommendations for data‑driven decision making.

Key Qualifications & Skills

• 3 years of proven experience in SEO within the B2C industry.
• Strong understanding of Google’s algorithms, ranking factors, and SEO trends.
• Demonstrated ability to build and scale SEO strategies—from setup to exponential growth.
• Expertise in technical SEO, including audits, structured data, and site optimization.
• Experience in site migrations, page speed optimization, and content performance analysis.
• Analytical mindset with strong proficiency in SEO reporting and insights generation.
• Excellent communication, project management, and cross‑functional collaboration skills.