Search Engine Optimization Specialist

AP Digisolutions; Thane; On-site; INR 300,000 - 550,000; Full time

Job summary

AP DigiSolutions is seeking an SEO Specialist to perform keyword research, audits, and on-page optimization. You will manage link-building initiatives, monitor performance with analytics tools, and report insights to improve organic visibility.

The role is full‑time and on‑site in Ulhasnagar, requiring collaboration with content and marketing teams and familiarity with WordPress and basic HTML/CSS. A marketing/IT degree and agency experience are advantageous.

Qualifications

• Ability to perform comprehensive Keyword Research and On-Page SEO optimization.
• Experience conducting SEO Audits and implementing technical and content fixes.
• Skills in Link Building including outreach and quality backlink acquisition.
• Proficiency in Web Analytics tools (e.g., Google Analytics, Google Search Console) to track performance and generate reports.
• Strong understanding of search engine algorithms, ranking factors, and current SEO best practices.
• Experience with WordPress and basic HTML/CSS for on-page enhancements.
• Analytical, problem-solving, and communication skills with attention to detail.
• Ability to work on-site in Ulhasnagar, collaborate in a team and manage multiple projects.
• Bachelor’s degree in Marketing, Digital Marketing, IT, or related field, or equivalent experience.
• Prior agency or performance marketing experience is advantageous.

Responsibilities

• Perform keyword research and optimize on-page elements for client sites.
• Conduct regular SEO audits and implement fixes to improve visibility.
• Develop and execute link-building strategies and outreach.
• Monitor performance with analytics tools and prepare reports with insights.
• Collaborate with content and marketing teams to align SEO efforts.
• Stay updated on search engine algorithm changes and best practices.
• Implement SEO best practices across client websites to boost traffic and conversions.

Skills

Keyword Research

On-Page SEO

SEO Audits

Link Building

Web Analytics

WordPress

HTML/CSS

Analytics Reporting

Team Collaboration

Multi-Project Management

Algorithm Updates

Education

Bachelor's degree

Tools

Google Analytics

Google Search Console

Job description

Company Description

AP DigiSolutions is a digital marketing agency focused on helping businesses build a strong online presence and achieve measurable growth. The team specializes in Search Engine Optimization (SEO), Social Media Optimization (SMO), website development, and performance marketing to drive visibility and conversions. Services include SEO to increase rankings and organic traffic, custom responsive websites, and targeted Google and Meta advertising campaigns for better ROI. With a result-driven and strategy-led approach, AP DigiSolutions supports both startups and established brands in scaling online and generating quality leads and sales. The company values collaboration and aligns its solutions closely with each client’s business goals.

Role Description

The Search Engine Optimization Specialist is a full-time, on-site role based in Ulhasnagar. This role involves performing detailed keyword research, conducting regular SEO audits, and optimizing on-page elements such as meta tags, content, and internal linking to improve organic visibility. The specialist will manage and execute link-building strategies, monitor performance using web analytics tools, and prepare reports with insights and recommendations. Daily responsibilities include collaborating with content and marketing teams, staying current with search engine algorithm updates, and implementing SEO best practices across client websites to drive traffic and conversions.

Qualifications

• Ability to perform comprehensive Keyword Research and On-Page SEO optimization.


• Experience conducting thorough SEO Audits and implementing technical and content-related fixes.


• Skills in Link Building strategies, including outreach and quality backlink acquisition.


• Proficiency in Web Analytics tools (e.g., Google Analytics, Google Search Console, other SEO platforms) to track performance and generate reports.


• Strong understanding of search engine algorithms, ranking factors, and current SEO best practices.


• Experience with CMS platforms (such as WordPress) and basic HTML/CSS for on-page enhancements.


• Effective analytical, problem-solving, and communication skills, with attention to detail and accuracy.


• Ability to work on-site in Ulhasnagar, collaborate in a team environment, and manage multiple projects and deadlines.


• Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field, or equivalent practical experience.


• Previous experience in an agency or performance marketing environment is an advantage.