Search Engine Optimization Specialist

Letstrack India; Gurugram District; In loco; INR 600.000 - 900.000; Tempo pieno

Descrizione del lavoro

Letstrack India in Gurugram is seeking a hands-on SEO Specialist to plan and execute strategies that raise organic visibility, traffic and conversions for its digital properties. You will lead keyword research, audits, on-page optimization, and content alignment with marketing.

You will manage link-building efforts, monitor performance with Google Analytics and Search Console, generate reports, and collaborate with product, content, and marketing teams to drive business objectives.

Competenze

• Ability to perform comprehensive Keyword Research to identify high-value search terms aligned with business goals.
• Experience conducting detailed SEO Audits to diagnose technical, content, and usability issues affecting search performance.
• Proficiency in On-Page SEO, including optimization of content, metadata, URL structure, internal linking, and site architecture.
• Hands-on experience with Link Building strategies, such as outreach, content-driven link acquisition, and relationship-based link development.
• Strong skills in Web Analytics using tools like Google Analytics, Google Search Console, and other SEO platforms to track KPIs and inform decision-making.
• Solid understanding of search engine algorithms, ranking factors, and current SEO best practices.
• Strong analytical, problem-solving, and reporting skills with attention to detail and data accuracy.
• Excellent written and verbal communication skills and ability to collaborate with marketing, content, and product teams.

Mansioni

• Plan and execute SEO strategies to improve organic search visibility, traffic, and conversions for Letstrack’s digital properties.
• Perform keyword research and conduct technical and content-focused SEO audits.
• Optimize on-page elements (titles, meta descriptions, headings, internal links) and coordinate content optimization with marketing and product teams.
• Manage link-building initiatives and monitor website performance through web analytics tools.
• Prepare regular reports with insights and recommendations; collaborate with cross-functional stakeholders to align SEO with marketing campaigns.

Conoscenze

Keyword Research

SEO Audits

On-Page SEO

Link Building

Web Analytics

SEO Algorithms

Analysis

Communication

Strumenti

Google Analytics

Google Search Console

SEO platforms

Descrizione del lavoro

Role Description

The Search Engine Optimization Specialist is a full-time, on-site role based in Gurugram. The specialist will be responsible for planning and executing SEO strategies to improve organic search visibility, traffic, and conversions for Letstrack’s digital properties. Day-to-day tasks include performing keyword research, conducting technical and content-focused SEO audits, optimizing on-page elements (titles, meta descriptions, headings, internal links), and coordinating content optimization efforts with marketing and product teams. The role also involves managing link-building initiatives, monitoring website performance through web analytics tools, and preparing regular reports with insights and recommendations. The specialist will collaborate with cross-functional stakeholders to align SEO efforts with broader marketing campaigns and business objectives.

Qualifications

• Ability to perform comprehensive Keyword Research to identify high-value search terms aligned with business goals.


• Experience conducting detailed SEO Audits to diagnose technical, content, and usability issues affecting search performance.


• Proficiency in On-Page SEO, including optimization of content, metadata, URL structure, internal linking, and site architecture.


• Hands-on experience with Link Building strategies, such as outreach, content-driven link acquisition, and relationship-based link development.


• Strong skills in Web Analytics using tools like Google Analytics, Google Search Console, and other SEO platforms to track KPIs and inform decision-making.


• Solid understanding of search engine algorithms, ranking factors, and current SEO best practices.


• Strong analytical, problem-solving, and reporting skills with attention to detail and data accuracy.


• Excellent written and verbal communication skills and ability to collaborate with marketing, content, and product teams.