Search Engine Optimization Executive

SoftiCation Technology Pvt. Ltd; New Delhi; On-site; INR 300,000 - 540,000; Full time

Job summary

SoftiCation Technology Pvt. Ltd. in New Delhi is seeking an SEO Executive to plan, implement, and manage client and in-house SEO strategies. You will conduct keyword research, perform on-page optimization, build quality links, and run regular audits to identify opportunities and issues.

You will monitor website performance with analytics tools, prepare performance reports, and collaborate with content, development, and marketing teams to apply SEO best practices across all digital assets on-site.

Qualifications

• Strong skills in keyword research and SEO audits.
• Experience with on-page optimization and internal linking.
• Proven link-building experience with ethical outreach.
• Working knowledge of social media marketing to boost visibility.
• Proficiency with SEO tools and basic HTML/CSS is beneficial.
• Strong analytical, reporting, and data interpretation abilities.
• Excellent written and verbal communication for cross-team collaboration.
• Bachelor’s degree in Marketing, IT, or communications preferred.

Responsibilities

• Plan, implement, and manage SEO strategies for clients and in-house sites.
• Conduct keyword research and perform regular on-page optimizations.
• Execute link-building campaigns and technical SEO audits.
• Monitor performance with analytics tools and prepare reports.
• Collaborate with content, development, and marketing teams.

Skills

Keyword Research

SEO Audits

On-Page SEO

Link Building

Social Media Marketing

Analytics & Reporting

Communication Skills

Collaboration

Education

Bachelor's degree in Marketing, Information Technology, Communications, or related field

Tools

Google Search Console

Google Analytics

Ahrefs

SEMrush

HTML/CSS basics

Job description

Company Description

SoftiCation Technology Pvt. Ltd. is a web, SaaS, and digital transformation agency based in India, helping startups, SMBs, and enterprises build scalable, high-performing digital products. With over 9 years of industry experience and a team of 28+ professionals, the company partners with clients worldwide to design, develop, and scale solutions that support measurable business growth. Core service areas include web and SaaS development, e-commerce solutions, AI and GenAI integrations, cloud and DevOps, market research technology, CRM, ERP, and HRMS platforms. SoftiCation emphasizes a client-centric approach, end-to-end delivery from design to support, and solutions engineered to grow with client needs. The company serves a diverse global client base across multiple industries.

Role Description

The Search Engine Optimization Executive will be responsible for planning, implementing, and managing SEO strategies to improve organic visibility and search rankings for client and in-house websites. Day-to-day tasks include conducting keyword research, performing on-page optimization, executing link-building campaigns, and running regular SEO audits to identify opportunities and issues. The role also involves monitoring website performance using analytics tools, preparing performance reports, and collaborating closely with content, development, and marketing teams to ensure SEO best practices are applied across all digital assets. The position is a full-time, on-site role based in New Delhi, requiring close coordination with the local team to support multiple projects and campaigns.

Qualifications

• Candidates should possess strong skills in Keyword Research and SEO Audits to identify ranking opportunities and technical issues.
• Candidates should possess solid experience in On-Page SEO, including meta tags, content optimization, internal linking, and site structure improvements.
• Candidates should possess effective Link Building skills, with knowledge of ethical, white-hat strategies and outreach practices.
• Candidates should possess working knowledge of Social Media Marketing to support overall visibility and engagement across digital channels.
• Proficiency with SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar) and basic understanding of HTML/CSS are beneficial.
• Strong analytical and reporting skills, attention to detail, and the ability to interpret data and recommend actionable improvements.
• Excellent written and verbal communication skills, with the ability to work collaboratively in a fast-paced, on-site environment.
• Preferred qualifications include a bachelor’s degree in Marketing, Information Technology, Communications, or a related field, and prior experience in an agency or product-based company.