Search Engine Optimization Specialist

Hashtag Infosystem; Surat; On-site; INR 420,000 - 640,000; Full time

Job summary

Hashtag Infosystem in Surat (On Site) is seeking a results-driven Digital Marketing & SEO specialist with at least 2 years of hands-on experience to drive our online presence.

You will plan and execute SEO/SEM campaigns, manage On-Page/Off-Page/Technical SEO, and collaborate with teams to optimize landing pages and tracking. Proficiency with tools like SEMrush, Moz, Ahrefs, and Google Analytics is essential.

Qualifications

• Minimum 2 years of experience in digital marketing and SEO.
• Strong analytical and reporting skills.
• Proficient with major SEO tools and analytics platforms.

Responsibilities

• Plan and execute all digital marketing campaigns including SEO/SEM, email, social media and display advertising.
• On-Page SEO
• Off-Page SEO
• Technical SEO
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Perform ongoing keyword research and expansion of keyword opportunities
• Utilize analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Researching and implementing content recommendations for organic SEO success.

Skills

Digital marketing

SEO

Data analysis

SEO tools

Communication

Collaboration

Tools

SEMrush

Moz

Ahrefs

Google Analytics

Search Console

Job description

Job Location

Nanpura, Surat, Gujarat (On Site)

Experience

Min 2 years +

Shift Timing

11:30 am to 9:30 pm (Mon to Sat)

Skills & Requirements

• Strong knowledge of digital marketing channels, tools, and best practices.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Analytical mindset with proficiency in data analysis and reporting.
• Up - to - date knowledge of the latest trends and best practices in SEO and SEM
• Excellent communication and collaboration skills.
• Familiarity with SEO tools such as SEMrush, Moz, Ahrefs, Google Analytics, and Search Console.

Roles & Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• On-Page SEO
• Off-Page SEO
• Technical SEO
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Utilize analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Researching and implementing content recommendations for organic SEO success.