Search Engine Optimization Specialist

91HR; Panaji; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading HR consultancy is seeking an experienced SEO Specialist in Goa. The role involves managing SEO strategies, optimizing on-page elements, and analyzing website performance using tools like Google Analytics. Candidates should have over 3 years of relevant experience, strong analytical abilities, and familiarity with CMS platforms, particularly WordPress. This is a full-time position offering the chance to work in a dynamic marketing environment.

Qualifications

• 3+ years of proven SEO experience.
• Strong understanding of search engine algorithms and ranking factors.
• Expertise in on-page, off-page, and technical SEO.

Responsibilities

• Develop and implement comprehensive SEO strategies to increase organic traffic and search rankings.
• Perform keyword research, competitor analysis, and content gap analysis.
• Monitor and analyze website performance using tools like Google Analytics and Search Console.

Skills

3+ years of proven SEO experience

Strong understanding of search engine algorithms and ranking factors

Expertise in on-page, off-page, and technical SEO

Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog)

Experience with CMS platforms (WordPress preferred)

Strong analytical, problem-solving, and communication skills

Tools

Ahrefs

SEMrush

Moz

Screaming Frog

Job description

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HR Manager @ 91HR | Process Improvement, Administration, Payroll, Training & Engagement

Job Description:

We are looking for an experienced SEO Specialist with 3+ years of hands‑on experience to manage and execute end‑to‑end SEO strategies. The ideal candidate should have strong expertise in on‑page, off‑page, and technical SEO, with a proven track record of improving organic rankings and traffic.

Key Responsibilities:

• Develop and implement comprehensive SEO strategies to increase organic traffic and search rankings
• Perform keyword research, competitor analysis, and content gap analysis
• Optimize on‑page elements including meta tags, headers, URLs, internal linking, and content
• Manage technical SEO aspects such as site speed, crawlability, indexing, schema, and mobile optimization
• Monitor and analyze website performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.
• Identify and resolve SEO issues including penalties, crawl errors, and ranking drops
• Collaborate with content, marketing, and development teams to ensure SEO best practices
• Build and manage high‑quality backlinks and off‑page SEO strategies
• Track KPIs and prepare regular performance reports with actionable insights

Required Skills & Qualifications:

• 3+ years of proven SEO experience
• Strong understanding of search engine algorithms and ranking factors
• Expertise in on‑page, off‑page, and technical SEO
• Hands‑on experience with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.)
• Experience with CMS platforms (WordPress preferred)
• Strong analytical, problem‑solving, and communication skills

Preferred Qualifications:

• Experience in local SEO and international SEO
• Understanding of content marketing and conversion optimization
• Familiarity with Google Ads and paid search is a plus

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing, Advertising, and Strategy/Planning

Industries

• Digital Accessibility Services, Marketing Services, and Social Networking Platforms

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