Search Engine Optimization (SEO) Executive

CSML GROUP; Mumbai; On-site; INR 300,000 - 500,000; Full time

Job summary

CSML GROUP in Mumbai is seeking an SEO Executive to boost online visibility through on-page, off-page and technical SEO strategies. The role focuses on driving organic traffic, improving keyword rankings, and supporting digital marketing goals with data-driven practices.

You will conduct keyword research, optimize content, manage link-building and monitor performance using Google Analytics and Search Console.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, IT or related field.
• 0–4 years of experience in SEO or digital marketing; freshers with strong knowledge may apply.
• Strong understanding of on-page, off-page, and technical SEO.
• Hands-on experience with Google Analytics, Search Console, SEMrush, Ahrefs or similar tools.
• Basic HTML knowledge, CMS platforms (WordPress preferred), and site architecture.

Responsibilities

• Conduct keyword research and analysis to identify high-impact opportunities.
• Optimize website content, meta tags, headers, URLs, and internal linking.
• Plan and execute link-building strategies to improve domain authority.
• Identify and resolve technical SEO issues such as crawl errors and site speed.
• Track performance with Google Analytics and Search Console; prepare reports with insights.
• Collaborate with marketing to develop SEO-driven content and ideas.

Skills

Keyword research

On-page SEO

Off-page SEO

Technical SEO

Analytics tools

WordPress

HTML basics

Content optimization

Communication

Education

Bachelor’s degree in Marketing, Digital Media, IT, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

WordPress

Job description

Role Summary

The SEO Executive will be responsible for improving the company’s online visibility by implementing effective on-page, off-page, and technical SEO strategies. The role focuses on driving organic traffic, improving keyword rankings, and supporting digital marketing objectives through data-driven SEO practices.

Key Responsibilities

On-Page SEO

• Conduct keyword research and analysis to identify high-impact opportunities.
• Optimize website content, meta tags, headers, URLs, and internal linking.
• Ensure SEO-friendly content structure and alignment with search intent.

Off-Page SEO

• Plan and execute link-building strategies to improve domain authority.
• Manage outreach for backlinks, guest posts, and digital PR activities.
• Monitor and analyze backlink profiles and competitor SEO strategies.

Technical SEO

• Identify and resolve technical SEO issues such as crawl errors, site speed, mobile responsiveness, and indexing issues.

Analytics & Reporting

• Track website performance using tools like Google Analytics, Google Search Console, and SEO tools.
• Prepare regular SEO performance reports with insights and recommendations.
• Monitor keyword rankings, organic traffic, conversions, and user behavior.

Content & Collaboration

• Work closely with marketing teams to develop SEO-driven content.
• Optimize existing content and suggest new content ideas based on keyword trends.

Skills & Qualifications

• Bachelor’s degree in Marketing, Digital Media, IT, or a related field.
• 0-4 years of experience in SEO or digital marketing (freshers with strong SEO knowledge may apply).
• Strong understanding of on-page, off-page, and technical SEO.
• Hands-on experience with SEO tools such as Google Analytics, Search Console, SEMrush, Arefs, or similar.
• Basic knowledge of HTML, CMS platforms (WordPress preferred), and website architecture.
• Analytical mindset with attention to detail.
• Good communication and coordination skills.

Preferred Skills

• Experience with local SEO and mobile SEO.
• Knowledge of content marketing and social media integration.
• Familiarity with paid search and conversion rate optimization (CRO).