SEO Executive

TLC Relationship Management; India; On-site; INR 400,000 - 700,000; Full time

Job summary

TLC Relationship Management in New Delhi, India is seeking a Growth Executive – Organic to drive sustainable search visibility and bookings. You will manage SEO and GEO strategies across traditional search engines and AI-driven discovery platforms.

With 3–4 years in growth marketing, you will conduct keyword research, optimize on-page and technical SEO, and collaborate with content teams to shape SEO-friendly content. A strong foundation in analytics and AI concepts is preferred.

Qualifications

• Graduation is required; Master’s degree preferred.
• Experience in growth marketing and SEO essential.
• Familiarity with AI-driven search concepts is a plus.

Responsibilities

• Execute organic growth strategies across SEO and GEO.
• Improve visibility on search engines and AI platforms.
• Conduct keyword research, intent mapping, and opportunity analysis.
• Implement on-page, off-page, and technical SEO.
• Optimize content for AI-led answers and zero-click discovery.
• Collaborate with content teams for SEO-friendly content.
• Monitor performance with GA, Search Console, and SEO tools.
• Perform technical SEO audits covering speed, mobile, crawlability.
• Implement schema and entity-based optimization.
• Conduct competitor and market analysis across search/AI.

Skills

SEO

GEO

Keyword research

Content optimization

Technical SEO

CMS familiarity

HTML/CSS basics

AI-driven search concepts

Google Analytics

Google Search Console

Education

Graduation

Master's degree

Tools

Ahrefs

SEMrush

Screaming Frog

Moz

Google Analytics

Google Search Console

Job description

Improve KittyParty's discoverability across search engines and AI platforms to grow qualified, non-paid traffic and bookings month over month.

Location:

Company Head Office at Jasola, New Delhi, India

Job Purpose

The Growth Executive – Organic (SEO + GEO) is responsible for driving sustainable organic growth across traditional search engines and emerging AI-driven discovery platforms such as ChatGPT, Google SGE, Gemini, and Perplexity.

Compensation

Competitive fixed compensation.

Key Responsibilities

• Execute organic growth strategies across SEO and Generative Engine Optimization (GEO)
• Optimize visibility across search engines and AI-powered discovery platforms
• Conduct keyword research, intent mapping, and opportunity analysis
• Implement on-page, off-page, and technical SEO best practices
• Optimize content for AI-led answers, conversational queries, and zero-click discovery
• Collaborate with content teams to create SEO- and GEO-friendly content
• Monitor performance using Google Analytics, Search Console, and SEO tools
• Conduct technical SEO audits covering speed, mobile, and crawlability
• Implement schema, structured data, and entity-based optimization
• Perform competitor and market analysis across search and AI platforms

Education, Experience & Competencies

Education Critical Competencies

Required: Graduation and Preferred Master Degree.

Technical & Skill Set

• 2-4 years of experience in SEO or organic growth
• Awareness of AI-driven search and GEO concepts preferred
• Strong knowledge of SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz)
• Proficiency in Google Analytics and Google Search Console
• Understanding of technical SEO, content strategy, and link-building
• Familiarity with CMS platforms
• Basic knowledge of HTML/CSS is a plus
• Awareness of AI-driven search and GEO concepts preferred

Behavioral

• Bias for Action
• Self Driven
• Experimental

• Team Player
• Innovative
• Adaptability and Flexibility

Experience

3 - 4 years of experience in Growth Marketing

Join our young and vibrant organization to challenge yourself and learn new skills every day.