Search Engine Optimization Executive

Kumbh Design Inc.; Ahmedabad District; On-site; INR 300,000 - 600,000; Full time

Job summary

Kumbh Design Inc. seeks an SEO expert to manage all search engine optimization tasks including on-page, off-page, Google Search Console, and GA4 analyses. You will handle content strategy, keyword planning, meta content, and link building, while monitoring trends across major networks.

Some PPC management on Google, Yahoo and Bing is a plus. The role requires 1 year of experience, strong understanding of ranking factors, and up-to-date knowledge of SEO/SEM best practices.

Qualifications

• Proven experience in on-page and off-page SEO
• Strong keyword discovery and optimization skills
• Experience with analytics and conversion tracking tools
• Familiarity with PPC across Google/Yahoo/Bing is a plus

Responsibilities

• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitors
• Develop and implement link building strategy
• Coordinate with development to apply SEO best practices to new code
• Collaborate with editorial/marketing to drive SEO in content creation
• Recommend changes to website structure and content for rankings
• Optimize copy and landing pages for search marketing
• Execute tests and analyze data to maximize ROI in paid search
• Track, report and analyze website analytics and PPC campaigns
• Manage campaign budgets and reconcile discrepancies

Skills

Keyword research

Performance marketing

Conversion optimization

SEO strategy

Content strategy

PPC management

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Click Equations

Marin

Kenshoo

Search Ignite

Job description

Hiring for an SEO expert to manage all search engine optimization with on page, off page, google search console and google analytics 4 all ongoing SEO activities.

Candidate will be responsible for content strategy, SEO meta content, link building, keyword strategy to increase rankings, all SEO tools, latest SEO trends on all major search networks. Good if you will also manage all PPC campaigns on Google, Yahoo and Bing in order to maximize ROI.

Experience

One year Experience

Responsibilities

• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitor
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Optimize copy and landing pages for search engine marketing.
• Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Requirements and skills

Good to have SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM