Search Engine Optimization Analyst

Pepper; Mumbai; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Competitive salary and benefits package

Professional development and growth opportunities

Opportunity to work with leading enterprises

Collaborative and inclusive work environment

Job summary

A leading content platform is seeking an experienced SEO Analyst to drive organic growth through effective SEO strategies. The ideal candidate will develop, implement, and manage SEO initiatives, conduct keyword research, optimize website elements, and mentor junior specialists. Candidates should have 2-3 years of experience, a strong knowledge of SEO tools, and a bachelor's degree in a related field. This role offers competitive salary, professional development, and a collaborative work environment.

Qualifications

• 2-3 years of experience as an SEO Analyst or similar role.
• Strong understanding of ranking factors and algorithms.
• Ability to interpret data for insights.
• Experience in backlinking SEO and off-page creation.

Responsibilities

• Develop and manage SEO strategies to improve rankings.
• Conduct keyword research for growth opportunities.
• Optimize on-page elements like meta tags and content.
• Develop link-building strategies to boost authority.
• Monitor website performance with SEO tools.

Skills

SEO best practices

Keyword research

Google Analytics

SEMrush

Ahrefs

Analytical skills

Communication skills

CMS familiarity

Education

Bachelor’s degree in Marketing, Business, Computer Science or related field

Tools

Google Search Console

Moz

Job description

About Us: Pepper Content is a leading content platform that connects talented content creators with businesses in need of high-quality content. Our mission is to help brands tell their stories through impactful content that drives engagement and growth.

Job Description: We are seeking an experienced and results-driven SEO Analyst to join our team. The ideal candidate will be responsible for developing and implementing effective search engine optimization (SEO) strategies and implementations to drive organic growth and improve online presence for our partners.

Key Responsibilities

• Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive traffic to the website.
• Conduct thorough keyword research and analysis to identify opportunities for growth.
• Optimize on-page elements including meta tags, titles, descriptions, and content.
• Develop and execute link-building strategies to increase domain authority and page rankings.
• Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.
• Collaborate with content creators to ensure SEO best practices are implemented across all content.
• Conduct technical SEO audits and work with the development team to implement necessary changes.
• Track, report, and analyze website analytics and SEO performance.
• Provide regular reports and insights on SEO performance and recommend actionable strategies for improvement.
• Manage and mentor junior SEO specialists, if applicable.

Qualifications

• Proven 2-3 years of experience as an SEO Analyst or similar role, with a track record of successful SEO campaigns.
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong analytical skills and ability to interpret data to drive actionable insights.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with content management systems (CMS) and HTML/CSS is a plus.
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field is preferred.
• Experience in backlinking SEO and off-page creation.

What We Offer

• Opportunity to work with leading enterprises.
• Competitive salary and benefits package.
• Opportunity to work with a dynamic and growing team.
• Professional development and growth opportunities.
• A collaborative and inclusive work environment.

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