Associate Director - SEO (Account Management)

Pepper; Mumbai; On-site; INR 1,500,000 - 2,000,000; Full time

Benefits offered by this job

Paid leaves for new parents

Medical Insurance for employees and dependents

COVID-19 insurance for employees and dependents

Job summary

Pepper in Mumbai is seeking an experienced SEO specialist to drive and manage a multi-million dollar client portfolio. The ideal candidate will have over 10 years of experience in SEO, with a proven track record of successful strategies across major brands.

Your role will involve owning business delivery, defining organizational constructs for growth, and optimizing digital marketing campaigns. Benefits include paid parental leave and medical insurance for employees and dependents.

Qualifications

• 10-12 years of proven experience as an SEO specialist or similar role.
• Deep understanding of search engine algorithms and ranking factors.
• Strong analytical skills to draw actionable insights.

Responsibilities

• Complete ownership of post-sales business delivery and growth.
• Cultivate a data-driven culture for digital marketing campaigns.
• Lead and mentor a team of SEO specialists.

Skills

SEO strategies

Keyword research tools

Google Analytics

Leadership skills

Analytical skills

HTML and CSS knowledge

Tools

SEMrush

Google Search Console

Moz

Job description

Pepper Content (www.peppercontent.io) is building a global content marketing platform that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 4.5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

You should apply if:

• 10-12 years of proven experience as an SEO specialist or similar role, with a track record of successful SEO strategies and results.
• Deep understanding of search engine algorithms, ranking factors, and best practices in SEO.
• Proficiency in keyword research and analysis tools.
• Strong analytical skills with the ability to analyze complex data sets and draw actionable insights.
• Experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
• Solid knowledge of HTML, CSS, and website development frameworks.
• Excellent communication and leadership skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Up to date with the latest industry trends and changes in search engine algorithms.

Responsibilities

• Complete ownership of post-sales business delivery & growth of multi-million dollar client portfolio of top global brands
• Defining organization construct for rapid scale. Deliver performance and efficiency in the rapidly growing Business Operations team
• Oversee client account performance as Branch Head.
• Cultivate a data-driven culture to drive successful digital marketing campaigns.
• Pioneer search marketing services and lead growth in other digital marketing offerings.
• Implement advanced tracking and reporting standards for Enterprise clients to optimize ROI.
• Introduce cutting-edge business analytics and performance tracking practices for streamlined agency management.
• Develop and execute comprehensive SEO strategies aligned with organizational goals.
• Conduct thorough keyword research and analysis to enhance search rankings and organic traffic.
• Optimize on-page and off-page elements to improve search engine visibility and credibility.
• Collaborate with web developers to address technical SEO issues and ensure efficient crawling and indexing.
• Work closely with the content team to optimize content for maximum organic search visibility.
• Monitor and analyze key SEO metrics to evaluate strategy effectiveness and recommend improvements.
• Stay updated with industry trends, search engine updates, and best practices in SEO.
• Lead and mentor a team of SEO specialists, collaborating with cross-functional teams to align strategies with business objectives

Benefits at Pepper

• Paid leaves for new parents
• Medical Insurance coverage for all employees and dependents including Parents or In-laws
• COVID 19 insurance coverage for all employees and dependents including Parents or in-laws