SDR - Demand Generation

Innovaccer Inc.; Dadri; On-site; INR 850,000 - 1,200,000; Full time

Job summary

Innovaccer Inc. in India seeks Associate / Senior Associate - SBD to work with Growth Marketing and senior leadership to drive demand generation, implement systems, and run campaigns across channels.

You will own the end-to-end lead process, coordinate with prospects and frontend teams, align with sales for MQL quality, track funnel metrics, and ensure timely communication to leadership while supporting multi-channel ABM initiatives. US shift 5:30 PM–2:00 AM.

Responsibilities

• Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle
• Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information
• Engage in dialogue to understand client requirements and expectations
• Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns
• Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership
• Drive data capture and management. Provide regular database health checks, cleansing, and augmentation
• Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization
• Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccers largest customers
• Knowledge of Sales funnel and pipeline structure
• Should be comfortable working in the US shift timings of 5:30 PM to 2 AM.

Job description

Your Role

We are looking for Associate /Senior Associate - SBD who will work hand in hand with the Growth Marketing team, as well as the upper management of the Marketing team to drive lead generation programs, processes, and systems. Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building, implementing and measuring new systems, processes, and campaigns.

A Day in the Life

• Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle
• Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information.
• Engage in dialogue to understand client requirements and expectations
• Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns
• Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership
• Drive data capture and management. Provide regular database health checks, cleansing, and augmentation
• Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization
• Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccers largest customers
• Knowledge of Sales funnel and pipeline structure
• Should be comfortable working in the US shift timings of 5:30 PM to 2 AM.