Associate-Strategic Business Development

Innovaccer Inc.; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Innovaccer Inc. in India seeks a Senior Associate - Strategic Business Development to drive enterprise demand generation.

You will work with Growth Marketing and senior leaders to build, implement, and measure new campaigns that generate qualified leads and align with sales goals. The role requires hands-on execution across multi-channel programs, including email, web personalisation, and ABM tactics, while coordinating with product marketing and the front-line sales team to optimize pipeline

Qualifications

• Experience in generating leads through cold calling and US email campaigns.
• Strong communication and interpersonal skills.

Responsibilities

• Own the complete lead generation management process from lead capture to follow-up and tracking them through the entire sales cycle
• Coordinate with prospects and frontend team to set up business meetings/calls and briefing after research
• Engage in dialogue to understand client requirements and expectations
• Work with Sales Team and obtain feedback on MQL quality from marketing campaigns
• Track full-funnel lead metrics and provide recommendations for program and campaign investments
• Measure, analyze, and report campaign performance and deliver weekly briefs to leadership
• Drive data capture and management with regular database health checks
• Partner with product marketing and campaign management for messaging, timing and execution
• Use ABM tech to run multi-channel campaigns targeting Innovaccer’s largest customers
• Knowledge of Sales funnel and pipeline structure
• Should be comfortable working in US shift timings of 5:30 PM to 2 AM.

Skills

Lead generation

Cold calling

Email outreach

Communication skills

Job description

Job Summary

Go to Market at Innovaccer

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, lets chat about how you can help us tell our special story.

Your Role

We are looking for Senior Associate - Strategic Business Development who will work hand in hand with the Growth Marketing team, as well as the upper management of the Marketing team to drive lead generation programs, processes, and systems. Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building, implementing and measuring new systems, processes, and campaigns.

A Day in the Life

• Own the complete lead generation management process from lead capture to follow-up and tracking them through the entire sales cycle
• Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information.
• Engage in dialogue to understand client requirements and expectations
• Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns
• Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership
• Drive data capture and management. Provide regular database health checks, cleansing, and augmentation
• Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization
• Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer s largest customers
• Knowledge of Sales funnel and pipeline structure
• Should be comfortable working in the US shift timings of 5:30 PM to 2 AM.

Requirements

• Experience in generating leads through cold calling, emailing in the US market
• Strong communication and interpersonal skills