Script Writer- Content - Bengali (Gyan Tv)

Lokal App; West Bengal; Remote; INR 600,000 - 900,000; Full time

Job summary

Lokal App is seeking a Writer – Short-Form Content to craft engaging scripts for edutainment videos and bite-sized learning content. You will shape hooks, structure, and pacing to maximize audience retention and performance across YouTube, Reels, and other formats.

You will research and simplify complex topics, collaborate with production teams, and leverage AI tools while ensuring originality and accuracy. This is a remote role with diverse content domains.

Qualifications

• Experience creating short-form video scripts for edutainment or learning content.
• Strong storytelling ability with hooks and pacing for digital formats.
• Proven research and fact-checking skills for factual content.

Responsibilities

• Write scripts for short-form learning, edutainment and digital video content.
• Develop hooks, narrative flow, information structure, pacing and CTAs.
• Simplify complex topics into clear, engaging content.
• Create content across Finance, Career, Business, English, AI, Social Media, and Government categories.
• Develop episodic formats and recurring content properties.
• Conduct research and verify information before scripting.
• Adapt scripts based on audience insights and performance.
• Collaborate with creative and production teams for production-friendly scripts.
• Use AI tools for research, ideation, drafting, and refinement while ensuring originality.
• Aim for content designed to maximize viewer retention and engagement.
• Experience in short-form video writing, digital media, YouTube, Reels, or creator-led content.
• Strong understanding of hooks, retention, pacing, storytelling and audience engagement.
• Strong research, fact-checking and information-simplification skills.
• Write conversational scripts rather than traditional articles/blogs.
• Native or strong proficiency in Bengali language.
• Understand how scripts translate to visual storytelling.
• Comfortable using AI tools for content research and refinement.
• Show strong creative judgment and ownership.

Skills

Short-form video writing

Digital media

YouTube

Reels

Edutainment content

Storytelling

Audience engagement

Research and fact-checking

AI-assisted content creation

Bengali language proficiency

Job description

Role - Script Writer

Work Location - Remote

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising

Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:

Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)

Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)

Agri Consulting – farmer-first advisory in local languages (AgriLokal)

Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)

Social & Community – Place to find & post social updates (Lokal app)

Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)

Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)

Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

Role Overview

We’re looking for a Writer – Short-Form Content who understands digital-first storytelling and can create engaging scripts for short-form learning and edutainment videos. This role is focused on video scripting, storytelling, audience engagement, and content performance—not traditional article or blog writing.

Key Responsibilities

• Write scripts for short-form learning, edutainment, and digital video content.
• Develop strong hooks, narrative flow, information structure, pacing, and CTAs.
• Simplify complex topics into clear, engaging, and conversational content.
• Create content across Finance, Career, Business, English, AI, Social Media, and Government categories.
• Develop episodic formats, content series, and recurring content properties.
• Conduct research and fact-check information before scripting.
• Adapt scripts based on audience insights, language, trends, and content performance.
• Collaborate with creative and production teams to ensure scripts are production-friendly.
• Use AI tools for research, ideation, drafting, and content refinement, while maintaining originality and accuracy.
• Think from a performance perspective—creating content that makes viewers stop, watch, understand, and continue watching.
• Experience in short-form video writing, digital media, YouTube, Reels, edutainment, or creator-led content.
• Strong understanding of hooks, retention, pacing, storytelling, and audience engagement.
• Strong research, fact-checking, and information-simplification skills.
• Ability to write conversational and engaging scripts rather than traditional articles/blogs.
• Native or strong proficiency in Bengali Language.
• Good understanding of how written scripts translate into visual/video storytelling.
• Comfortable using AI tools for content research, ideation, and refinement.
• Strong creative judgment, attention to detail, and ownership.