Script Writer

What's Up Wellness; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Job summary

What's Up Wellness in Gurugram, India, is seeking a creative Script Writer to craft high-retention scripts for Instagram Reels, YouTube Shorts, and product explainers. You will translate science and formulations into relatable stories, ensuring accuracy and trust while aligning with our brand voice.

You will collaborate with the Creative Strategist, tailor scripts for founder-led, doctor POV, and UGC formats, and optimize hooks that boost watch time, saves, and shares.

Qualifications

• 3–5 years of experience writing scripts for D2C brands.
• Strong command of conversational English; Hinglish is a plus.
• Ability to simplify science-backed topics without exaggeration.
• Knowledge of what drives watch time, saves, and shares on short-form video.

Responsibilities

• Write high-retention scripts for short-form video content (Reels, Shorts, ads, explainers).
• Create engaging, credible scripts that educate without being preachy.
• Translate science, ingredients, and formulations into clear language.
• Craft hooks and narratives that stop the scroll while staying accurate and compliant.
• Collaborate with the Creative Strategist to execute content pillars, tones, formats.
• Adapt scripts for founder-led, doctor/expert POV, and UGC explainers.

Skills

Script writing

Short-form content

D2C familiarity

English writing

Hooks & storytelling

Job description

What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a creative Script Writer to craft high-retention short-form video scripts, translate science into relatable stories, and drive trust-led engagement across digital platforms.

Responsibilities

• Write high-retention scripts for short-form video content including Instagram Reels, YouTube Shorts, performance ads, and product explainers.
• Create trust-worthy, engaging, and shareable scripts that educate audiences without sounding preachy or exaggerated.
• Translate complex science, ingredients, and formulations into clear, relatable, and easy-to-understand spoken language.
• Craft strong hooks and narrative flows that stop the scroll while maintaining accuracy and compliance.
• Collaborate closely with the Creative Strategist to execute defined content pillars, tones, and formats.
• Adapt scripts for different formats and personas such as founder-led videos, doctor/expert POVs, and UGC-style explainers.

Requirements

• 3–5 years of experience writing scripts for D2C brands, preferably in short-form or performance content.
• Strong command of conversational English (Hinglish is a plus) with the ability to write in a calm, confident, and credible tone.
• Proven ability to simplify complex topics, especially science-backed or informational content, without exaggeration.
• Strong understanding of what drives watch time, saves, and shares on short-form video platforms.
• Open to feedback, iteration, and structured creative processes; experience in wellness, health, or beauty is a plus.

Why Join Us?

• Be part of India’s fastest-growing D2C brand in wellness.
• Work in a dynamic, fast-paced environment with a young, passionate team.
• Competitive salary + perks in a high-impact role.
• Shape the future of innovative health & wellness products.