Salesforce Pardot Specialist

Extentia Information Technology Private Limited; Pune District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Dentsu is seeking a Marketing Account Engagement (Pardot) Specialist to own our marketing automation platform and its Salesforce integration. You will build pages, emails and automations to generate leads, train marketers, and keep data clean.

Responsibilities include landing pages, lead scoring, nurture programs, and maintaining the Pardot-Salesforce connector, with emphasis on deliverability and data-driven recommendations.

Qualifications

• 5+ years administering Pardot or Marketing Cloud Account Engagement.
• Working knowledge of Salesforce objects (Leads, Contacts, Accounts, Campaigns).
• Basic HTML and CSS for landing pages and emails.
• Understanding of email compliance and deliverability.
• Ability to turn engagement data into clear recommendations for non-technical users.

Responsibilities

• Build and maintain landing pages and forms; run A/B tests.
• Set up lead scoring, grading, and UTM tracking; report on engagement and campaign performance.
• Build nurture programs, drip campaigns, and triggered emails, including segmentation and deliverability.
• Own the Pardot-Salesforce connector: field mapping, sync settings, and sync error resolution.
• Train business users on core features and maintain simple how-to documentation.

Skills

Pardot/Marketing Cloud

Salesforce objects

HTML & CSS

Email deliverability

Data-driven recommendations

Job description

Job Description: Marketing Account Engagement (Pardot) Specialist

About the Role

You own our marketing automation platform and its connection to Salesforce. You build the pages, emails, and automations that generate and nurture leads, keep the data clean, and train marketers to use the tools well.

Responsibilities

• Build and maintain landing pages and forms; run A/B tests.
• Set up and maintain lead scoring, grading, and UTM tracking; report on engagement and campaign performance.
• Build and run nurture programs, drip campaigns, and triggered emails, including segmentation and deliverability.
• Own the Pardot-Salesforce connector: field mapping, sync settings, and sync error resolution.
• Train business users on core features and maintain simple how-to documentation.

Must Have

• 5+ years of hands-on experience administering Pardot or Marketing Cloud Account Engagement.
• Working knowledge of Salesforce objects (Leads, Contacts, Accounts, Campaigns).
• Basic HTML and CSS for landing pages and email templates.
• Understanding of email compliance and deliverability.
• Ability to turn engagement data into clear recommendations and explain them to non-technical users.

Good to Have

• Salesforce Administrator or Pardot Specialist certification.
• Experience with multi-touch attribution or a second marketing automation platform.

Location: DGS India - Pune - Indiqube Orchid Brand: Merkle Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud.

In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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