Marketing Operations Manager

Copado; Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Copado is seeking a Senior Marketing Operations Manager who can translate unclear requests into scalable systems and partner with Marketing, Sales, and RevOps to drive revenue growth.

You will own Pardot and Salesforce marketing stack, shape the playbook, and help teams decide what to build, in what order, and why. This role thrives in ambiguity and requires strong stakeholder collaboration and data-driven decision making.

Qualifications

• Minimum 2–4 years in marketing operations or demand gen.
• Hands-on expertise with Pardot / Account Engagement.
• Strong Salesforce knowledge: objects, campaigns, reports.
• Proven ability to partner with Sales, Marketing and RevOps and influence decisions.
• Excellent communication and analytical skills.

Responsibilities

• Own Pardot (Account Engagement) campaigns, forms, landing pages, email programs, automation rules, scoring, and reporting.
• Own the Pardot–Salesforce integration: field mapping, sync behavior, lead and contact management.
• Build and maintain Salesforce reports and dashboards for funnel, pipeline contribution, and campaign performance.
• Define lead lifecycle, scoring, routing, attribution, and handoff rules; governance and data hygiene.
• Collaborate with Demand Gen, Field Marketing, Product Marketing, and RevOps; drive planning and a transparent roadmap.

Skills

Marketing operations

Pardot

Account Engagement

Strategic partnership

Data analysis

Stakeholder management

Ambiguity tolerance

Tools

Salesforce

Job description

Copado is the leading DevOps platform for Salesforce, revolutionizing how the world's largest organizations achieve success in their Salesforce deployments. Our mission is to accelerate the Salesforce development lifecycle, support digital transformation, and deliver unparalleled value to our customers. We continuously innovate, ensuring our platform meets the evolving needs of Salesforce developers and operations professionals.

About the Role

We're hiring a Senior Marketing Operations Manager who can turn unclear requests into working systems and act as a true partner to Marketing, Sales, and RevOps. You'll own our Pardot and Salesforce marketing stack, but the job is bigger than the tools: you'll help teams decide what to build, in what order, and why.

This role fits someone who stays steady when priorities shift, the data is messy, and no playbook exists yet. You'll shape the playbook as you go.

What You'll Do

Partner with the business

• Act as a strategic partner to Demand Gen, Field Marketing, Product Marketing, and RevOps, not an order-taker


• Turn vague asks (\"we need better lead nurturing\") into clear problem statements, options, and recommendations


• Push back constructively, set expectations on scope and timing, and say no when a request doesn't serve the goal


• Run regular planning and prioritization conversations with stakeholders and keep a transparent roadmap


• Translate between marketing, sales, and technical teams so everyone shares the same definitions and goals

Thrive in ambiguity

• Make sound decisions with incomplete information, document your assumptions, and adjust as you learn


• Define structure where none exists: lead lifecycle, scoring, routing, attribution, and handoff rules


• Re-prioritize quickly when strategy shifts, without losing sight of long-term goals


• Spot problems before anyone asks, and bring a proposed fix along with the issue


• Work independently, and know when to elevate or bring others in

Run and improve the stack

• Own Pardot (Marketing Cloud Account Engagement): campaigns, forms, landing pages, email programs, automation rules, scoring, and grading


• Own the Pardot–Salesforce integration: field mapping, sync behavior, campaign influence, and lead and contact management


• Build and maintain Salesforce reports and dashboards for funnel, pipeline contribution, and campaign performance


• Keep data clean with governance standards, deduplication, and regular audits


• Document processes, naming conventions, and workflows so the system is easy to hand off and scale


• Evaluate new tools and features, and make the case for them only when they solve a real problem

What We're Looking For

• 2–4 years in marketing operations, demand generation operations, or a similar role


• Hands‑on, expert‑level experience with Pardot / Account Engagement: building programs, automations, scoring, and reporting


• Strong working knowledge of Salesforce: objects, campaigns, lead and contact flow, reports, dashboards, and basic admin tasks


• A track record of business partnering: you\'ve earned trust with sales and marketing leaders and influenced decisions, not just executed tickets


• Comfort in ambiguity: examples of building process or structure from scratch, or bringing order to a messy system


• Strong analytical skills and the ability to explain data and trade-offs to non-technical audiences


• Clear written and verbal communication, including documentation others actually use


• A habit of asking \"why\" before \"how\" and prioritizing by business impact

Nice to have

• Pardot Specialist


• Experience with attribution or campaign influence models


• Familiarity with tools around the stack, such as data enrichment, webinar, ABM, or BI platforms


• Experience in a B2B SaaS or high-growth environment


• Basic SQL, or comfort with HTML and CSS for email and landing pages