Salesforce Pardot Specialist

Dentsu; Pune District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Merkle is seeking a Marketing Account Engagement (Pardot) Specialist in Pune, India to own Pardot/Marketing Cloud Account Engagement and connect it to Salesforce. You will build pages, emails, and automations to generate and nurture leads, keep data clean, and train marketers to use the tools well.

You will set up lead scoring, nurturing, and the Pardot-Salesforce connector, report on engagement and campaign performance, and train business users with simple documentation.

Qualifications

• 5+ years hands-on Pardot/Marketing Cloud experience.
• Experience with Salesforce objects (Leads, Contacts, Campaigns).
• Basic HTML/CSS for landing pages and emails.
• Understanding of email deliverability.
• Ability to translate engagement data into recommendations.

Responsibilities

• Build and maintain landing pages and forms; run A/B tests.
• Set up lead scoring, grading, and UTM tracking; report engagement.
• Build and run nurture programs, including segmentation and deliverability.
• Own Pardot-Salesforce connector: field mapping and sync errors.
• Train users and document core features.

Skills

Pardot Admin

Salesforce Knowledge

HTML/CSS

Deliverability

Data Analysis

Training Users

Tools

Pardot

Salesforce

Job description

Job Description:

Marketing Account Engagement (Pardot) Specialist

About the Role

You own our marketing automation platform and its connection to Salesforce. You build the pages, emails, and automations that generate and nurture leads, keep the data clean, and train marketers to use the tools well.

Responsibilities

• Build and maintain landing pages and forms; run A/B tests.

• Set up and maintain lead scoring, grading, and UTM tracking; report on engagement and campaign performance.

• Build and run nurture programs, drip campaigns, and triggered emails, including segmentation and deliverability.

• Own the Pardot-Salesforce connector: field mapping, sync settings, and sync error resolution.

• Train business users on core features and maintain simple how-to documentation.

Must Have

• 5+ years of hands‑on experience administering Pardot or Marketing Cloud Account Engagement.

• Working knowledge of Salesforce objects (Leads, Contacts, Accounts, Campaigns).

• Basic HTML and CSS for landing pages and email templates.

• Understanding of email compliance and deliverability.

• Ability to turn engagement data into clear recommendations and explain them to non‑technical users.

Good to Have

• Salesforce Administrator or Pardot Specialist certification.

• Experience with multi‑touch attribution or a second marketing automation platform.

Location:

DGS India - Pune - Indiqube Orchid

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent