Salesforce Pardot Specialist

Dentsu International Americas; Pune District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Merkle in Pune, India is seeking a Marketing Account Engagement (Pardot) Specialist to own our marketing automation platform and its Salesforce connection. You will build pages, emails, and automations that generate and nurture leads, keep data clean, and train marketers to use the tools effectively.

The role involves maintaining landing pages, forms, lead scoring, GTM tracking, and reporting on engagement.

Qualifications

• 5+ years of hands-on experience administering Pardot or Marketing Cloud Account Engagement.
• Working knowledge of Salesforce objects (Leads, Contacts, Accounts, Campaigns).
• Basic HTML and CSS for landing pages and email templates.
• Understanding of email compliance and deliverability.
• Ability to turn engagement data into clear recommendations and explain them to non-technical users.

Responsibilities

• Build and maintain landing pages and forms; run A/B tests.
• Set up and maintain lead scoring, grading, and UTM tracking; report on engagement and campaign performance.
• Build and run nurture programs, drip campaigns, and triggered emails, including segmentation and deliverability.
• Own the Pardot-Salesforce connector: field mapping, sync settings, and sync error resolution.
• Train business users on core features and maintain simple how-to documentation.

Skills

Pardot Admin

Salesforce knowledge

Data-driven decision making

Email marketing

Campaign measurement

Tools

Salesforce

Pardot

HTML/CSS

Job description

Marketing Account Engagement (Pardot) Specialist

About the Role

You own our marketing automation platform and its connection to Salesforce. You build the pages, emails, and automations that generate and nurture leads, keep the data clean, and train marketers to use the tools well.

Responsibilities

• Build and maintain landing pages and forms; run A/B tests.
• Set up and maintain lead scoring, grading, and UTM tracking; report on engagement and campaign performance.
• Build and run nurture programs, drip campaigns, and triggered emails, including segmentation and deliverability.
• Own the Pardot-Salesforce connector: field mapping, sync settings, and sync error resolution.
• Train business users on core features and maintain simple how-to documentation.

Must Have

• 5+ years of hands-on experience administering Pardot or Marketing Cloud Account Engagement.
• Working knowledge of Salesforce objects (Leads, Contacts, Accounts, Campaigns).
• Basic HTML and CSS for landing pages and email templates.
• Understanding of email compliance and deliverability.
• Ability to turn engagement data into clear recommendations and explain them to non-technical users.

Good to Have

• Salesforce Administrator or Pardot Specialist certification.
• Experience with multi-touch attribution or a second marketing automation platform.

Location

DGS India - Pune - Indiqube Orchid

Brand

Merkle

Time Type

Full time

Contract Type

Permanent