Salesforce Marketing Cloud Technical Lead

Shashwath Solution; Dadri; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Shashwath Solution seeks an experienced Salesforce Marketing Cloud specialist to design, develop and lead marketing cloud initiatives. You will guide a pod of developers, translate business needs into technical solutions, and collaborate with IT, Marketing, and Data teams to optimize campaigns.

You will document processes, train stakeholders, and ensure on-time, high-quality delivery while advancing our marketing cloud strategy across channels.

Qualifications

• Minimum 5+ years designing and developing Salesforce marketing solutions.
• Experience leading a POD of Marketing Cloud Developers.
• Strong requirements gathering, documentation, and system configurations.
• Ability to translate business needs into Salesforce solutions.
• Collaborates with IT, Marketing, Data teams to gather requirements.
• Develops technical documentation and system diagrams.
• Provides user training and stakeholder support.
• Meets project timelines with high-quality deliverables.

Responsibilities

• Design and develop custom Salesforce Marketing Cloud solutions.
• Lead a POD of developers to ensure timely, high-quality delivery.
• Gather requirements, document processes, and configure systems.
• Provide technical guidance and best practices to stakeholders.
• Create and maintain functional specifications and diagrams.
• Train marketing teams to use Salesforce effectively.
• Collaborate with IT, Marketing, and Data teams for integration.
• Translate business needs into scalable Salesforce solutions.
• Evaluate and implement new features to enhance campaigns.

Skills

Salesforce Marketing Cloud

Analytical skills

Team leadership

Project management

Communication

Data analysis

Attention to detail

Collaboration

Customer orientation

Adaptability

Job description

Preferred Certifications:

• Salesforce Marketing cloud Email Specialist
• Salesforce Marketing cloud Consultant
• Salesforce Marketing cloud Administrator
• Salesforce Marketing Cloud Developer
• Salesforce Marketing Account Engagement Specialist

Key Roles and Responsibilities:

• At least 5+ years of experience in designing and developing custom solutions in the Salesforce marketing space
• Leading a POD of marketing Cloud Developers and deliver as per the project timelines and expectations with high quality
• Requirements Gathering, Technical Documentation, System Configurations, User Training, Data Analysis & Business process implantation/improvement
• Provide solutions and ideas on how the Salesforce modules that are listed above can be leveraged and can be used for the business need
• Collaborate with cross-functional teams including IT, Marketing, Data to gather and document requirements for new and existing Salesforce solutions
• Create and maintain technical documentation, including functional specifications and system diagrams
• Develop a deep understanding of the business processes and marketing strategies to help identify areas where Salesforce solutions can add value
• Provide user training and support to ensure end-users can effectively use Salesforce solutions
• Train marketing stakeholders on how to use the system and perform tasks such as creating campaigns, managing data, and analyzing results
• Provide ongoing support and assistance to marketing stakeholders as they learn and adopt the Salesforce Marketing Cloud
• Translate business requirements into technical solutions that can be implemented using
• Consult with the Solution Architect to ensure that the proposed solution aligns with the overall technical architecture and best practices
• Collaborate with the Solution Architect to provide technical guidance to stakeholders and ensure that the project meets technical standards and requirements
• Participate in meetings and discussions with business partners and marketing teams to provide updates on Salesforce projects and gather feedback
• Build strong relationships with business partners and marketing teams to foster collaboration and communication
• Provide recommendations to improve existing Salesforce solutions and implement new features and functionalities
• Developing and implementing best practices for data management, segmentation, and personalization
• Conducting demos, training sessions for the business and other team members to ensure they have the skills and knowledge needed to effectively use Salesforce
• Marketing Cloud
• Collaborating with the Salesforce Implementing group and drive the business & development decisions that are beneficial for Customer in the long run
• Designing and configuring complex marketing automation workflows, including email campaigns, lead nurturing programs, and customer journeys
• Collaborating with developers and other stakeholders to ensure seamless integration between Salesforce Marketing Cloud and other systems
• Analyzing and interpreting data to measure the effectiveness of marketing campaigns and make recommendations for optimization

Competencies:

• Strong understanding of Salesforce Marketing Cloud and its capabilities
• Excellent analytical and problem-solving skills
• Ability to work independently and manage multiple priorities
• Ability to lead a team of Salesforce developers and manage them effectively
• Thought leadership and ownership
• Strong written and verbal communication skills
• Attention to detail and accuracy
• Strong project management skills
• Knowledge of data analysis and reporting tools
• Ability to work well in a team environment
• Strong customer service orientation
• Ability to learn quickly and adapt to changing business needs