Salesforce Marketing Cloud (SFMC) Technical Lead

Valtech; Bengaluru; Hybrid; INR 3,500,000 - 7,000,000; Full time

Benefits offered by this job

Remote and hybrid options

International mobility

Professional development programs

Job summary

Valtech in Bangalore is seeking a Salesforce Marketing Cloud Technical Lead with 6+ years of hands-on SFMC experience. You will own data models, automation architectures and multi-market journeys, while guiding a team of SFMC developers in a fast-paced consulting environment.

This senior role requires strong AMPscript/SSJS/SQL skills, integration design with MC Connect and REST/SOAP APIs, and a passion for deliverability and privacy compliance.

Qualifications

• Strong hands-on architecture and development experience with Salesforce Marketing Cloud: Journey Builder, Automation Studio, Email/Mobile Studio, Contact Builder/Data Extensions
• Expert-level AMPscript, SSJS and SQL for data extension queries and personalization
• Experience designing integrations between SFMC and CRM/Commerce platforms (MC Connect, REST/SOAP APIs, iPaaS)
• Strong understanding of email deliverability, sending infrastructure and marketing compliance (GDPR, CAN-SPAM)
• Experience leading technical teams across multi-market marketing operations
• Ability to produce clear technical specifications, estimates and architecture documentation
• Excellent English communication skills; French or Italian an advantage

Responsibilities

• Define and own the target SFMC data model, journey/automation architecture and multi-locale governance model
• Translate roadmap items (new channels such as WhatsApp/Kakao/LINE, personalization, campaign management enhancements) into technical solution designs
• Lead and review AMPscript/SSJS, SQL query activities, Automation Studio and Journey Builder development delivered by SFMC developers
• Own integration design between SFMC and Core/Commerce platforms (MC Connect, REST/SOAP APIs, Boomi/MuleSoft) for contact and transactional data synchronization
• Produce and validate technical estimates and impact analyses for evolutions, including deliverability, compliance and multi-market considerations
• Own environment strategy: business unit management, sending domain/IP reputation strategy and testing/staging processes
• Perform code/design reviews before releases; ensure data privacy (GDPR, consent management) is respected in journeys and data extensions
• Mentor developers and contribute to Division-level design authority and technical communities
• Provide technical leadership during peak marketing periods (major campaigns, product launches, seasonal events)

Skills

SFMC architecture

AMPscript/SSJS/SQL

SFMC integrations

Deliverability

Technical leadership

Technical documentation

English communication

Tools

MC Connect

REST/SOAP APIs

Boomi

MuleSoft

iPaaS

Job description

Salesforce Marketing Cloud (SFMC) Technical Lead

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values -driven culture, international careers and the chance to shape the future of experience.

The opportunity

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

As aSalesforce Marketing Cloud Technical Lead, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 6+ YEARS of experience, a growth mindset and a drive to make a lasting impact.

You will thrive in this role if you are:

• A curious problem solver who challenges the status quo
• A collaborator who values teamwork and knowledge-sharing
• Excited by the intersection of technology, creativity and data
• Experienced in Agile methodologies and consulting (a plus)

Key Responsibilities

Define and own the target SFMC data model, journey/automation architecture and multi-locale governance model

Translate roadmap items (new channels such as WhatsApp/Kakao/LINE, personalization, campaign management enhancements) into technical solution designs

Lead and review AMPscript/SSJS, SQL query activities, Automation Studio and Journey Builder development delivered by SFMC developers

Own integration design between SFMC and Core/Commerce platforms (MC Connect, REST/SOAP APIs, Boomi/MuleSoft) for contact and transactional data synchronization

Produce and validate technical estimates and impact analyses for evolutions, including deliverability, compliance and multi-market considerations

Own environment strategy: business unit management, sending domain/IP reputation strategy and testing/staging processes

Perform code/design reviews before releases; ensure data privacy (GDPR, consent management) is respected in journeys and data extensions

Mentor developers and contribute to Division-level design authority and technical communities

Provide technical leadership during peak marketing periods (major campaigns, product launches, seasonal events)

Required Skills & Experience

Strong hands-on architecture and development experience with Salesforce Marketing Cloud: Journey Builder, Automation Studio, Email/Mobile Studio, Contact Builder/Data Extensions

Expert-level AMPscript, SSJS and SQL for data extension queries and personalization

Experience designing integrations between SFMC and CRM/Commerce platforms (MC Connect, REST/SOAP APIs, iPaaS)

Strong understanding of email deliverability, sending infrastructure and marketing compliance (GDPR, CAN-SPAM)

Experience leading technical teams across multi-market marketing operations

Ability to produce clear technical specifications, estimates and architecture documentation

Excellent English communication skills; French or Italian an advantage

Preferred / Nice to Have

Salesforce Marketing Cloud Developer or Consultant certification

Experience with additional messaging channels (WhatsApp, KakaoTalk, LINE)

Experience supporting multi-market, multi-language marketing operations

If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.

Commitment to reaching all kinds of people

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.

The benefits

This is aFulltime position based in Bangalore.

Beyond a competitive compensation package, we offer:

• Flexibility, with remote and hybrid work options (country-dependent)
• Career advancement, with international mobility and professional development programs
• Learning and development, with access to cutting-edge tools, training and industry experts

Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.