SFMC Marketing -L3 Support

Valtech; Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Remote/hybrid options

International mobility

Professional development

Job summary

Valtech, a global experience innovation company, seeks an SFMC Marketing L3 Support Analyst in Bengaluru. You will own complex incidents in Journey Builder, Automation Studio and Data Extensions, diagnose integrations with CRM/Commerce, and lead changes for fresh journeys and channels.

You will collaborate with global teams, refine personalization across campaigns, ensure deliverability and KPI optimization, and support multi-language operations in a fast-paced, learning-oriented environment.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud including Journey Builder and Email Studio.
• Ability to diagnose content/personalization issues in Marketing Cloud settings.
• Experience with REST/SOAP APIs and data synchronization between CRM/Commerce and Marketing Cloud.

Responsibilities

• Own escalated, complex incidents related to Journey Builder, Automation Studio, Email Studio and Data Extensions.
• Perform root cause analysis on integration issues between CRM/Commerce and Marketing Cloud.
• Diagnose personalization issues within journeys and templates; coordinate with devs for changes.
• Lead impact analysis and functional specs for evolutions and change requests.
• Validate enhancements and support UAT and regression testing for journeys and automations.
• Manage channel integrations (email, SMS, WhatsApp, LINE, KakaoTalk) and sending infrastructure health.
• Support multi-market and multi-language campaign operations with local teams.
• Maintain documentation and knowledge base articles.
• Provide leadership during peak marketing periods (campaigns, launches).
• Monitor KPIs and recommend optimizations.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Contact Builder

Data Extensions

APIs & Integrations

Incident management

Stakeholder communication

Education

Bachelor's degree in IT/related field

Tools

REST APIs

SOAP APIs

CRM integrations

Job description

Why Valtech?

We're the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values -driven culture, international careers and the chance to shape the future of experience.

The opportunity

At Valtech, you'll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

We are proud of:

• The work we do and the innovation we drive


• Our values of share, care a nd dare


• A workplace culture that fosters creativity, diversity and autonomy


• Our borderless, global framework, which enables seamless collaboration

The role

As a SFMC Marketing L3 Support Analyst , you are passionate about experience innovation and eager to push the boundaries of what's possible. You bring 4 + years of experience, a growth mindset and a drive to make a lasting impact.

You will thrive in this role if you are:

• A curious problem solver who challenges the status quo


• A collaborator who values teamwork and knowledge-sharing


• Excited by the intersection of technology, creativity and data


• Experienced in Agile methodologies and consulting (a plus)

Role & Responsibilities

• Own escalated, complex incidents related to Journey Builder, Automation Studio, Email/Mobile Studio and Contact Builder/Data Extensions


• Perform deep root cause analysis on integration issues between the CRM/Commerce platforms and Marketing Cloud, including data synchronization and API-based connectors


• Diagnose complex personalization and dynamic content issues within journeys and templates, coordinating with development teams for any required code changes


• Lead impact analysis and functional specification for evolutions and change requests (new journeys, new channels, segmentation logic)


• Validate delivered enhancements and support UAT and regression testing for journeys and automations


• Own and troubleshoot channel integrations (email, SMS, WhatsApp, LINE, KakaoTalk) and sending infrastructure health (deliverability, domain/IP reputation)


• Support multi-market and multi-language campaign operations, coordinating with local marketing teams as needed


• Maintain functional/technical documentation and knowledge base articles


• Provide leadership during peak marketing periods (major campaigns, product launches, seasonal events)


• Monitor and report on KPIs (deliverability, engagement, journey performance) and recommend optimizations

Must have

• Strong hands-on experience with Salesforce Marketing Cloud: Journey Builder, Automation Studio, Email Studio, Contact Builder and Data Extensions


• Working knowledge of Marketing Cloud scripting/personalization concepts sufficient to diagnose content and personalization issues (this role does not require producing custom code)


• Experience with Marketing Cloud integration patterns (connectors, REST/SOAP APIs, data synchronization with CRM/Commerce platforms)


• Strong incident and problem management experience in an ITSM/SLA-driven environment


• Experience conducting impact analysis and writing functional specifications for evolutions


• Understanding of email deliverability, marketing compliance and multi-channel messaging


• Excellent stakeholder communication skills, able to work with global and local marketing teams

Nice to Have

• Salesforce Marketing Cloud Consultant or Developer certification


• Experience supporting multi-market, multi-language marketing operations


• Familiarity with additional channels (WhatsApp, KakaoTalk, LINE)


• Experience in retail or luxury goods marketing environments

Commitment to reaching all kinds of people

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we're intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we're creating a more equitable Valtech for all.

The benefits

This is a Fulltime position based in Bangalore . Beyond a competitive compensation package, we offer:

• Flexibility, with remote and hybrid work options (country-dependent)


• Career advancement, with international mobility and professional development programs


• Learning and development, with access to cutting-edge tools, training and industry experts


• Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.

About Valtech

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world. At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L'Oreal, Mars, Audi, P&G, Volkswagen Dolby, and more. At Valtech, we don't just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.

Are you ready to create what's next?

Join us.