Salesforce Marketing Cloud Developer

Espire Infolabs; Delhi; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Espire Infolabs in Delhi, India seeks an experienced Salesforce Marketing Cloud Developer to design, implement, and optimize end-to-end marketing automation solutions. You will lead Journey Builder campaigns, Automation Studio workflows, and data modelling using Data Extensions and Contact Builder.

Strong SQL, AMPscript, and SSJS skills are required, along with API integrations (REST/SOAP) and troubleshooting across campaigns.

Qualifications

• 6+ years of hands-on experience with Salesforce Marketing Cloud and external system integrations.

Responsibilities

• Design, develop, configure, and maintain end-to-end marketing automation solutions in Salesforce Marketing Cloud.
• Build and maintain Journey Builder campaigns, including Review Farming, Customer Surveys and Abandoned Cart journeys.
• Develop Automation Studio workflows involving SQL Query Activities, Import Activities, File Drop automations, and Script Activities.
• Design and maintain Data Extensions, customer data models, segmentation logic, and campaign audience preparation.
• Write and optimize complex SQL queries for customer segmentation, product mapping, campaign eligibility, data reconciliation, and reporting.
• Develop API-driven automation solutions using REST API, SOAP API, SSJS, WSProxy, and AMPscript.
• Configure and troubleshoot API Event Definitions, journey entry events, customer event ingestion, and real-time journey triggering.
• Develop dynamic and personalized email campaigns using AMPscript, dynamic content, and reusable email templates.
• Support CloudPages development, survey landing pages, JavaScript validations, and customer-facing campaign interactions.
• Implement localized campaigns and country-specific email requirements, including legal/compliance content and document links.
• Perform campaign testing, audience validation, journey testing, automation validation, and production deployment sanity checks.
• Monitor campaign execution, troubleshoot automation failures, journey issues, SQL errors, API errors, and data inconsistencies.
• Develop campaign tracking and reporting queries for sends, clicks, bounces, unsubscribes, and customer engagement.
• Support production deployments, release management, hypercare, and ongoing campaign maintenance.
• Coordinate with business and technical stakeholders to understand requirements, validate implementation approaches, and ensure successful campaign execution.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

SQL (SFMC)

AMPscript

SSJS

REST API

SOAP API

WSProxy

Data Extensions / Contact Builder

Email Studio / Dynamic Content

Campaign tracking & reporting

Tools

Postman

Job description

Key Responsibilities

• Design, develop, configure, and maintain end-to-end marketing automation solutions in Salesforce Marketing Cloud.
• Build and maintain Journey Builder campaigns, including Review Farming, Customer Surveys and Abandoned Cart journeys.
• Develop Automation Studio workflows involving SQL Query Activities, Import Activities, File Drop automations, and Script Activities.
• Design and maintain Data Extensions, customer data models, segmentation logic, and campaign audience preparation.
• Write and optimize complex SQL queries for customer segmentation, product mapping, campaign eligibility, data reconciliation, and reporting.
• Develop API-driven automation solutions using REST API, SOAP API, SSJS, WSProxy, and AMPscript.
• Configure and troubleshoot API Event Definitions, journey entry events, customer event ingestion, and real-time journey triggering.
• Develop dynamic and personalized email campaigns using AMPscript, dynamic content, and reusable email templates.
• Support CloudPages development, survey landing pages, JavaScript validations, and customer-facing campaign interactions.
• Implement localized campaigns and country-specific email requirements, including legal/compliance content and document links.
• Perform campaign testing, audience validation, journey testing, automation validation, and production deployment sanity checks.
• Monitor campaign execution, troubleshoot automation failures, journey issues, SQL errors, API errors, and data inconsistencies.
• Develop campaign tracking and reporting queries for sends, clicks, bounces, unsubscribes, and customer engagement.
• Support production deployments, release management, hypercare, and ongoing campaign maintenance.
• Coordinate with business and technical stakeholders to understand requirements, validate implementation approaches, and ensure successful campaign execution.

Required Technical Skills

• 6+ years of hands-on experience with Salesforce Marketing Cloud and external system integrations.
• Advanced knowledge of Journey Builder and Automation Studio.
• Strong SQL skills within SFMC Query Activities.
• Experience with Data Extensions, Contact Builder, and customer data modelling.
• Hands-on AMPscript and SSJS development.
• Experience with SFMC REST API, SOAP API, and WSProxy.
• Experience with Postman for API authentication, testing, and debugging.
• Strong understanding of Email Studio, dynamic content, personalization, and campaign execution.
• Experience in SFMC tracking, reporting, troubleshooting, and production support.