Salesforce Marketing Cloud Developer

Hexaware Technologies; Pune District, Chennai, Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Hexaware Technologies Limited is hiring for a Salesforce Marketing Cloud specialist. You will design, develop, and implement SFMC solutions across Email Studio, Journey Builder, Automation Studio, and other studios.

You’ll craft personalized campaigns using AMPscript, SSJS, HTML, and SQL, and build robust data extensions, automations, and customer journeys. Focus on API integrations with CRM and third-party apps.

Qualifications

• Experience designing and implementing SFMC solutions.
• Strong knowledge of AMPscript and SSJS for personalization.
• Experience integrating SFMC with external systems via APIs.

Responsibilities

• Design, develop, and implement SFMC solutions.
• Build and manage Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, and Advertising Studio.
• Develop dynamic email campaigns using AMPscript, SSJS, HTML, and SQL.
• Create and maintain data extensions, automations, segmentation, and customer journeys.
• Integrate SFMC with CRM systems and third-party applications via APIs.
• Design scalable data models and segmentation strategies; monitor campaign performance.
• Troubleshoot, optimize, and ensure governance and security of SFMC implementations.
• Collaborate with business users, marketing teams, and solution architects.

Skills

Email marketing

Campaign optimization

Stakeholder communication

Problem solving

Tools

Salesforce Marketing Cloud

Email Studio

Journey Builder

Automation Studio

Contact Builder

Mobile Studio

Advertising Studio

AMPscript

SSJS

HTML

SQL

APIs

Job description

Design, develop, and implement solutions using Salesforce Marketing Cloud.

• Build and manage Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, and Advertising Studio.
• Develop dynamic and personalized email campaigns using AMPscript, SSJS (Server-Side JavaScript), HTML, and SQL.
• Create and maintain data extensions, automations, segmentation, and customer journeys.
• Integrate Salesforce Marketing Cloud with CRM systems and third-party applications using APIs.
• Design scalable data models and customer segmentation strategies.
• Monitor campaign performance and ensure optimal deliverability and engagement.
• Troubleshoot, debug, and optimize existing SFMC implementations.
• Work closely with business users, marketing teams, and solution architects to deliver marketing initiatives.
• Ensure adherence to SFMC best practices, security, and governance standards.