SFMC Developer

Capgemini; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Career growth opportunities

Wellness benefits

Flexible work arrangements

Job summary

Capgemini Bengaluru is seeking a Salesforce Marketing Cloud Consultant to design, implement, and optimize data-driven marketing solutions. You will work with business and technical teams to deliver personalized customer journeys and impactful campaigns.

You will design end-to-end solutions using SFMC, build multi-channel campaigns, and ensure data integration, segmentation, and personalization. Join Capgemini to shape career paths with top-tier wellness benefits and mentoring.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, and Contact Builder.
• Proficiency in AMPscript for personalization and SQL for data segmentation.
• Experience with data integration, data extensions, and API/SFTP integrations.
• Expertise in designing complex, personalized customer journeys and scalable campaigns.
• Experience integrating SFMC with Salesforce Cloud or external systems.

Responsibilities

• Design end-to-end marketing automation solutions using Salesforce Marketing Cloud.
• Build and manage multi-channel campaigns across Email, Mobile, Journey Builder, and Automation Studio.
• Collaborate with stakeholders to translate business requirements into SFMC solutions.
• Ensure data integration, segmentation, and personalization using SFMC tools.
• Monitor campaign performance and continuously optimize journeys and automations.

Skills

Salesforce Marketing Cloud

AMPscript & SQL

Data Integration

Journey & Campaign Orchestration

Marketing Cloud Connect & Integrations

Job description

As a Salesforce Marketing Cloud Consultant, you will be responsible for designing, implementing, and optimizing data-driven digital marketing solutions. You will work closely with business stakeholders, marketing teams, and technical teams to deliver personalized customer journeys and impactful campaigns.

In this role, you will play a key role in:

• Designing and implementing end-to-end marketing automation solutions using Salesforce Marketing Cloud
• Building and managing multi-channel campaigns across Email, Mobile, Journey Builder, and Automation Studio
• Collaborating with stakeholders to translate business requirements into scalable SFMC solutions
• Ensuring data integration, segmentation, and personalization using Contact Builder and Data Designer
• Monitoring campaign performance, troubleshooting issues, and continuously optimizing journeys and automations

Your Profile

Top 5 Technical Skills

• Salesforce Marketing Cloud – Strong hands‑on experience with Email Studio, Journey Builder, Automation Studio, and Contact Builder
• AMPscript & SQL – Proficiency in writing AMPscript for personalization and SQL queries for data extensions and segmentation
• Data Integration – Experience with data modeling, data extensions, and integrations using APIs or SFTP
• Journey & Campaign Orchestration – Expertise in designing complex, personalized, and scalable customer journeys
• Marketing Cloud Connect & Integrations – Experience integrating SFMC with Salesforce Sales/Service Cloud or external systems

What you'll love about working here

• You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
• You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
• At Capgemini, you can work on cutting‑edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.