Salesforce Marketing Cloud Administrator

Emerson Electric Co; Mohali; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Emerson Electric Co is seeking a Salesforce professional to provide system support, configuration, testing, and break/fix activities under SLAs. You will administer environments, manage users, security, profiles, roles, and data access, and enable automation with flows and rules to streamline business processes.

Collaborate with stakeholders to gather requirements, support campaigns and data hygiene, monitor performance and data quality, and manage releases and governance.

Qualifications

• 3+ years hands-on experience in Salesforce CRM administration, development, or a mix.
• Strong CRM data management, data modeling, and marketing database concepts.
• Experience configuring and administering Salesforce, including security and access.
• Hands-on with building automation using Flows, validation rules, and declarative tools.
• Direct experience with Salesforce Marketing Cloud Engagement is highly desirable.
• Experience supporting Sales Cloud, Marketing Cloud, and Data 360 environments.
• Knowledge of release management, environments and deployment best practices.

Responsibilities

• Provide Salesforce CRM system and user support, including incident resolution and SLAs.
• Administer Salesforce environments: user management, security, profiles, roles, and access.
• Build and maintain Salesforce Flows, validation rules, and other automation.
• Oversee Data Extensions, Contact Models, data hygiene, and data integrity across systems.
• Support audience creation and segmentation for campaigns with required data access.
• Monitor deliverability, manage bounce rates, and ensure privacy regulation compliance.
• Support CRM releases, deployments, and change management per governance standards.
• Monitor system performance, user adoption, and data quality for continuous improvement.
• Partner with stakeholders to gather requirements and translate needs into Salesforce solutions.
• Identify, document, prioritize, and support enhancement delivery including UAT.

Skills

Salesforce CRM administration

Salesforce development

CRM data management

Automation & configuration

Apex knowledge

LWCs knowledge

Tools

Salesforce Marketing Cloud Engagement

Data 360

Process Builder

Salesforce UI

Job description

In This Role, Your Responsibilities Will Be:

• Provide Salesforce CRM system and user support, including incident resolution, system configuration, enhancements, monitoring, testing, troubleshooting, and break/fix activities in accordance with established service level agreements (SLAs)


• Administer Salesforce environments, including user management, security, profiles, roles, permission sets, sharing rules, and data access controls


• Build and maintain Salesforce Flows, validation rules, agentic tools, and other automation to support business processes and improve operational efficiency


• Oversee Data Extensions, Contact Models, data hygiene while ensuring data integrity and seamless synchronization between Salesforce CRM, Marketing Cloud and connected systems


• Support audience creation and segmentation readiness for campaigns and ensure required data and configurations are available for Campaign Managers


• Monitor deliverability metrics, manage bounce rates, ensure strict compliance with global privacy regulations, and own consent and compliance management


• Support CRM releases, deployments, enhancements, and change management activities while adhering to governance standards and best practices


• Monitor system performance, user adoption, data quality, and usage trends to proactively identify risks and continuous improvement opportunities


• Partner with business stakeholders, product owners, and cross-functional teams to gather requirements and translate business needs into scalable Salesforce solutions


• Identify, document, prioritize, and support the delivery of enhancement requests, including user acceptance testing (UAT) and solution validation

Who You Are:

You show strong initiative and ownership in complex situations and are proactive in identifying opportunities for improvement. You adapt your approach based on stakeholder needs, work effectively across global teams, understand complex business strategies between cross-functional teams, and bring energy, focus, and follow-through to everything you do. You balance technical depth with business understanding and are committed to delivering high-quality, customer-focused solutions.

For This Role, You Will Need:

• 3+ years of hands-on experience in Salesforce CRM administration, development, or a combination of both.


• Strong understanding of CRM data management, including data modeling, segmentation, and marketing database concepts.


• Proven experience configuring and administering Salesforce, including security architecture, user access management, and standard CRM objects.


• Hands-on experience building and maintaining Salesforce automation using Flows, validation rules, and other declarative tools (Process Builder experience is a plus where applicable).


• Direct experience with Salesforce Marketing Cloud Engagement is highly desirable.


• Experience supporting and enhancing Salesforce Sales Cloud, Marketing Cloud, and Data 360 environments.


• Solid understanding of Salesforce release management, environment strategy, deployment processes, and change management best practices.


• Experience with system integrations, data migration projects, and maintaining high standards of data quality and governance.


• Strong knowledge of CRM best practices, scalable solution design, and platform governance to support long-term business growth and adoption.

Preferred Qualifications That Set You Apart:

• Experience Level: 3+ years Salesforce experience


• Salesforce Certifications (Recommended): Salesforce Certified Platform Administrator or Marketing Cloud Engagement Administrator


• CRM Administration Skills: User setup, profiles, permission sets, reports & dashboards


• Automation & Configuration: Basic Flows, validation rules, page layouts


• Development Skills: Basic Apex understanding, simple LWCs


• Tools & Platforms: Salesforce UI, basic Flow Builder


• Integrations & Data: Data import/export tools


• Business Partnership: Follows defined requirements

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.