Salesforce Marketing Cloud Administrator

Emerson Electric Co.; Mohali; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Emerson Electric Co. in Mohali seeks a Salesforce Administrator to manage CRM, automate processes, and ensure data quality across Marketing Cloud, Sales Cloud, and connected systems.

You will partner with stakeholders to translate business needs into scalable Salesforce solutions, deliver UATs and deployments, and uphold governance and security standards while driving continuous CRM improvement.

Qualifications

• 3+ years Salesforce CRM administration and/or development experience.
• Strong CRM data management, segmentation, and marketing database concepts.
• Experience configuring Salesforce including security and user access.

Responsibilities

• Provide Salesforce CRM support, incident resolution, and SLAs.
• Administer environments: users, security, profiles, roles, permissions.
• Build and maintain automation with Flows and validation rules.
• Oversee Data Extensions and data hygiene across Salesforce and connected systems.
• Support audience creation and segmentation for campaigns.
• Monitor deliverability, privacy compliance, consent management.
• Support CRM releases, deployments, and change governance.
• Monitor performance, data quality, and adoption trends.
• Collaborate with stakeholders to translate needs into scalable Salesforce solutions.
• Document and validate enhancements, including UAT.

Skills

Salesforce admin

CRM data management

Security architecture

Workflow automation

Stakeholder collaboration

UAT testing

Education

Bachelor's degree or equivalent

Tools

Salesforce Flow Builder

Apex (basic)

LWCs (basic)

Marketing Cloud Engagement

Sales Cloud & Data 360

Job description

In This Role, Your Responsibilities Will Be:

• Provide Salesforce CRM system and user support, including incident resolution, system configuration, enhancements, monitoring, testing, troubleshooting, and break/fix activities in accordance with established service level agreements (SLAs)
• Administer Salesforce environments, including user management, security, profiles, roles, permission sets, sharing rules, and data access controls
• Build and maintain Salesforce Flows, validation rules, agentic tools, and other automation to support business processes and improve operational efficiency
• Oversee Data Extensions, Contact Models, data hygiene while ensuring data integrity and seamless synchronization between Salesforce CRM, Marketing Cloud and connected systems
• Support audience creation and segmentation readiness for campaigns and ensure required data and configurations are available for Campaign Managers
• Monitor deliverability metrics, manage bounce rates, ensure strict compliance with global privacy regulations, and own consent and compliance management
• Support CRM releases, deployments, enhancements, and change management activities while adhering to governance standards and best practices
• Monitor system performance, user adoption, data quality, and usage trends to proactively identify risks and continuous improvement opportunities
• Partner with business stakeholders, product owners, and cross-functional teams to gather requirements and translate business needs into scalable Salesforce solutions
• Identify, document, prioritize, and support the delivery of enhancement requests, including user acceptance testing (UAT) and solution validation

Who You Are:

You show strong initiative and ownership in complex situations and are proactive in identifying opportunities for improvement. You adapt your approach based on stakeholder needs, work effectively across global teams, understand complex business strategies between cross-functional teams, and bring energy, focus, and follow-through to everything you do. You balance technical depth with business understanding and are committed to delivering high-quality, customer-focused solutions.

For This Role, You Will Need:

• 3+ years of hands-on experience in Salesforce CRM administration, development, or a combination of both.
• Strong understanding of CRM data management, including data modeling, segmentation, and marketing database concepts.
• Proven experience configuring and administering Salesforce, including security architecture, user access management, and standard CRM objects.
• Hands-on experience building and maintaining Salesforce automation using Flows, validation rules, and other declarative tools (Process Builder experience is a plus where applicable).
• Direct experience with Salesforce Marketing Cloud Engagement is highly desirable.
• Experience supporting and enhancing Salesforce Sales Cloud, Marketing Cloud, and Data 360 environments.
• Solid understanding of Salesforce release management, environment strategy, deployment processes, and change management best practices.
• Experience with system integrations, data migration projects, and maintaining high standards of data quality and governance.
• Strong knowledge of CRM best practices, scalable solution design, and platform governance to support long-term business growth and adoption.

Preferred Qualifications That Set You Apart:

• Experience Level: 3+ years Salesforce experience
• Salesforce Certifications (Recommended): Salesforce Certified Platform Administrator or Marketing Cloud Engagement Administrator
• CRM Administration Skills: User setup, profiles, permission sets, reports & dashboards
• Automation & Configuration: Basic Flows, validation rules, page layouts
• Development Skills: Basic Apex understanding, simple LWCs
• Tools & Platforms: Salesforce UI, basic Flow Builder
• Integrations & Data: Data import/export tools
• Business Partnership: Follows defined requirements

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.