Salesforce Marketing Cloud Developer

Iopex Technologies Inc; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Iopex Technologies Inc is seeking a Salesforce Marketing Cloud technical lead to own and optimize our SFMC environment. You will manage user roles, permissions, and data integration pipelines, driving campaign automation and data quality across high-volume email sends.

The role requires AMPscript proficiency, HTML/CSS skills, and strong SQL knowledge, with additional bonus for Python/JavaScript and AWS experience. You will mentor teams on platform optimization and testing strategies.

Qualifications

• Three+ years as a power user of Salesforce Marketing Cloud (ExactTarget).
• Strong knowledge of SFMC data structure and functionality.
• AMPscript proficiency is a must-have.
• Web development skills (HTML/CSS) required.
• Python/JavaScript and AWS experience a plus.
• Experience with internationalization/translation services is a plus.
• Knowledge of IP warming, sender reputation, and ISP nuances in marketing emails.
• Experience with CAN-SPAM / GDPR compliance.

Responsibilities

• Lead technical aspects of Salesforce Marketing Cloud implementation and governance.
• Oversee user administration, roles, and permissions in the platform.
• Advise on email campaign processes, optimization, and automated approvals.
• Manage data integration pipelines, including SFTP and ETL workflows.
• Triage bugs and act as release manager for major updates; address security issues.
• Lead audience segmentation and data quality across subscriber data extensions.
• Oversee ESP integrations to meet business requirements and data imports.
• Develop reporting strategy using built-in tools and Tableau/Data Warehouse.

Skills

SFMC Power User

SQL

AMPscript

HTML/CSS

Python/JavaScript

AWS

CAN-SPAM/GDPR

Data-driven email marketing

User journeys

IP warming / sender reputation

Education

Bachelors in IT or Marketing

Tools

SFMC Data Studio

Data Warehouse / Tableau

SFTP configuration

Job description

Role & responsibilities

• Serve as the technical lead for Salesforce Marketing Cloud
• Lead user administration, role creation, and permissions within the platform
• Consult on creation and maintenance of email campaign process, including email campaign optimization, approval process streamlining and automating as much as possible
• Manage components of the data integration pipeline, including SFTP configuration, Data Studio, and internal ETL pipelines
• Triage bugs, serve as the release manager for ET major updates and handle remediation of all security issues
• Lead and govern audience segments to ensure data quality over time; set up, manage, and monitor email subscriber data extensions
• Act as marketing and customer data authority
• Own and lead all ESP integrations, ensuring business requirements are met, data is properly imported
• Develop reporting strategy using a combination of built-in reporting and external data warehouse / Tableau solution
• Provide mentorship on platform management and optimizations
• Provide consultative mentorship on optimization including A/B and multivariate testing

Preferred candidate profile

• Three or more years as a power user of Salesforce Marketing Cloud (ExactTarget) platform required
• Strong knowledge of Salesforce Marketing Cloud data structure and functionality
• Authority in the SQL query language and deep knowledge of SFMC Data Studio
• Web development skills (HTML/CSS) are required
• Development experience with Python/JavaScript and AWS are a huge plus
• Experience with internationalization/translation services a plus
• Experience in high-volume send environments, including familiarity with IP warming, sender reputation, and nuances of how various ISPs handle marketing communication emails.
• Demonstrable experience building user journeys
• Knowledge of email marketing standard methodologies and CAN-SPAM / GDPR regulation
• AMPscript proficiency is a must-have
• Salesforce certifications are a plus
• Bachelor's degree in information technology or marketing desirable