Sales Trainee

Central Books; Chennai District; On-site; INR 300,000 - 450,000; Full time

Benefits offered by this job

Mentorship onboarding

Territory ownership from early in the

Clear performance milestones

Job summary

Central Books is seeking a Sales & Marketing Trainee to undergo a structured, field-based training program focused on education books for the K12 segment. You will cover the full order-to-delivery sales cycle and work toward defined performance milestones during onboarding.

You will map and manage school accounts, perform regular field visits, present our product catalogue, and coordinate with procurement and finance to ensure timely deliveries.

Qualifications

• Strong communication and interpersonal skills for school-level stakeholders
• Willingness to work in field-intensive, target-driven role
• Proficiency with MS Office / Google Workspace and basic CRM usage

Responsibilities

• Territory & account management: map and maintain school accounts within the territory; field visits to purchase officers, principals, and coordinators
• Sales & order fulfilment: present catalogue, generate inquiries, follow up leads, coordinate with procurement and finance for timely deliveries
• Relationship management: build long-term relationships with school decision-makers; address queries with operations and logistics teams
• Reporting & CRM: maintain daily visit reports; submit weekly pipeline and monthly performance reviews; monitor sales targets and risks
• Learning & development: undergo onboarding training; shadow seniors; complete learning modules and milestones
• Seasonal operations: support book distribution, fairs, and on-campus events during the academic season

Education

MBA / PGDM (Marketing / Sales)

Bachelor’s degree in Commerce / Business Administration / Education-related fields

Tools

MS Office / Google Workspace

CRM systems

Job description

Job description

Position Summary

The Sales & Marketing Trainee will undergo a structured, field-based training program focused on education business K12 segment the full order-to-delivery sales cycle, and work towards defined performance milestones linked to your confirmation appraisal.

Key Responsibilities

1. Territory & Account Management

Map and maintain a database of ICSE, CBSE, IB, and IGCSE schools within the assigned territory.

Conduct regular field visits to schools connect with purchase officers, school heads, and academic coordinators.

Build and manage a portfolio of 3060 school accounts under the guidance of the Sales Executive.

Identify and onboard new school accounts to grow the customer base in the territory.

Gather market intelligence competitor activity, pricing, new school openings, and curriculum changes.

2. Sales & Order Fulfilment

Present CBS Hub's product catalogue Academic solutions including textbook supply, E-commerce services, Library solutions and other school services to prospective schools.

Generate enquiries, follow up on leads, and support conversion of prospects to active customers.

Coordinate with the procurement and supply chain teams to ensure accurate and timely delivery of orders.

Track and follow up on pending orders, dispatches, and payments in coordination with the finance team.

3. Relationship Management

Build long-term, trust-based relationships with school decision-makers and influencers.

Serve as the primary point of contact for assigned school accounts for all order and service queries.

Address and resolve customer concerns promptly in coordination with operations and logistics teams.

Gather market intelligence competitor activity, pricing, new school openings, and curriculum changes.

4. Reporting & CRM

Maintain accurate daily visit reports and activity logs in the CRM system.

Submit weekly pipeline reports, visit summaries, and conversion trackers to the reporting manager.

Track monthly sales targets and highlight risks or shortfalls proactively.

Participate in weekly sales review calls and monthly performance discussions.

5. Learning & Development (Training Period)

Attend all scheduled training sessions product knowledge, market orientation, and sales technique workshops.

Shadow senior executives on client visits in the first month to observe best practices.

Complete all assigned learning modules within the CBS Hub onboarding curriculum.

Work towards a defined set of performance milestones linked to the confirmation appraisal.

6. Seasonal Operations

Support school book distribution, book fairs, retail sales spots and on-campus events during the academic season.

Assist in customer interactions, order fulfilment and inventory coordination whenever required.

Role Requirement

PG Qualification: MBA / PGDM with specialization in Marketing / Sales (preferred).

UG Qualification: Any graduate; degree in Commerce, Business Administration, or Education-related fields is a plus.

Good academic record, with willingness to work in a field-intensive, target-driven role.

Own two-wheeler and valid driving license preferred, given the extensive local travel involved.

Desired Personal Attributes

Strong communication and interpersonal skills comfortable engaging school principals, coordinators, and purchase officers.

Self-motivated, target-oriented, and comfortable with field sales and daily travel within the territory.

Proficient in MS Office / Google Workspace; quick to adopt CRM and reporting tools.

Detail-oriented with strong organizational skills for order tracking, follow-ups, and reporting.

Resilient and adaptable — willing to learn through shadowing, feedback, and on-the-job coaching.

A genuine interest in books, education, and the school ecosystem.

What We Offer

Structured, mentorship-led onboarding into the schools business, with shadowing and live-case learning.

Ownership of a real territory and account portfolio from early in your training.

Clear performance milestones with a defined path to confirmation and career growth.

Exposure to the end-to-end B2B sales cycle — from lead generation to order fulfilment and account servicing.