Sales Specialist

Route Mobile Limited; Mumbai; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Route Mobile Limited invites applications for a Product Sales Expert (PSE) – Heltar AI. The role supports Sellers and Solution Engineers with AI demos, builds customer-ready chatbots, and accelerates Heltar AI adoption across focused verticals. Based in Mumbai, you’ll work hands-on with APIs and prompts to showcase business value.

You will collaborate with regional teams, refine messaging, and help implement won deals while evolving the practice into a Professional Services capability.

Qualifications

• Bachelor's degree in business, CS, engineering or related field.
• 3+ years in solution sales, sales engineering, or product specialist role with exposure to AI/ML or conversational AI.
• Hands-on capability: building and deploying chatbot and automation use cases; working with APIs, webhooks, JSON, and prompts for LLM journeys.
• Exposure to WhatsApp Business API, RCS, or comparable messaging platforms is a plus.

Responsibilities

• AI Opportunity Identification with Sellers to spot opportunities and uncover new use cases.
• Deal Support, Demo Build & Co-Selling with Sellers and Solution Engineers for AI capabilities.
• Value-Based Selling Across Verticals, building ROI narratives tied to outcomes.
• Vertical & Solution Specialization with a focus on Heltar AI across verticals.
• Sales & SE Enablement with training, playbooks and battlecards.
• Implementation & Professional Services Support during incubation, configuring journeys and deployments.
• Cross-Functional Collaboration with Product, Marketing and Solution Engineering.

Skills

AI/ML knowledge

Hands-on chatbot deployment

APIs & webhooks

LLM prompts

Education

Bachelor's degree in Business, CS, Engineering or related field

Tools

WhatsApp Business API

JSON

Job description

Job Description:

A job at Proximus? You’ll find that everything revolves around the idea ‘Think Possible’. This means: we always assume that something is possible, even if it seems impossible. Well, especially so, actually. Call it a way of thinking that involves being open to a world of digital solutions that make our lives easier. And our way of working smarter.

Current Job Title: Product Sales Expert (PSE) – Heltar AI

Reports to (Job title): Regional Sales Director

Department: Finance Sales

Sub‑department: Product Sales – AI (Heltar)

Focus is on technical expertise and individual contribution

(Individual contribution – the position is rather focused on technical expertise than people, project or process management)

Focus is on management

(the focus of the position is on people, project and process management)

Acting as the Product Sales Expert (PSE) for our Heltar AI investment, embedded within the regional sales organization and reporting to the regional Sales Director as a key support function to the sales team, to help Sellers and Solution Engineers position, demonstrate, and win deals involving the AI element of our solutions, this role exists to accelerate adoption of Heltar AI within active opportunities and to uncover value‑based selling opportunities across our focused verticals. The role is deliberately hands‑on: the PSE builds the demo, configures the use case, and deploys the chatbot on the Heltar platform rather than briefing someone else to do it. PSEs are based out of Route Mobile offices alongside the regional sales teams, and are encouraged to spend meaningful time with customer representatives, where working close to the customer's own teams surfaces the next set of use cases the platform can serve. During this incubation phase of the Heltar AI investment, PSEs will also stay engaged beyond the sale — supporting implementation of won deals — with the expectation that this involvement evolves into a dedicated Professional Services capability as the practice matures.

Support Sellers and Solution Engineers on live deals, building working demos and deploying customer‑ready chatbots on the Heltar platform → to give every opportunity involving Heltar AI credible technical and commercial backing without requiring the seller to be an AI specialist themselves

Build value‑based selling narratives tied to business outcomes in focused verticals → to move conversations beyond features and toward the measurable value Heltar AI creates for specific industries

Feed field intelligence back to Product and GTM teams, drawing on time spent working directly with customer teams → to ensure the Heltar AI roadmap and positioning stay calibrated to real buyer objections, competitive dynamics, and vertical‑specific needs

Key roles and responsibilities

• AI Opportunity Identification — Working with Sellers to spot and qualify opportunities within existing pipeline where Heltar AI can be positioned as part of the solution, and spending time alongside customer representatives to uncover new use cases the platform can address. — 15%
• Deal Support, Demo Build & Co‑Selling — Joining strategic sales cycles alongside Sellers and Solution Engineers to support discovery, demos, and objection handling specific to the AI capabilities of the platform, including building the working prototype or proof of concept on Heltar that the customer evaluates. — 25%
• Value‑Based Selling Across Verticals — Identifying and articulating value‑based selling opportunities across focused verticals, building ROI narratives and business cases that connect Heltar AI to customer outcomes. — 15%
• Vertical & Solution Specialization — Developing a vertical point of view — industry‑specific use cases and messaging — for Heltar AI across our focused verticals, in partnership with Product. — 15%
• Sales & SE Enablement — Building and delivering training, playbooks, and battlecards that help Sellers and Solution Engineers confidently sell the AI element of our solutions. — 10%
• Implementation & Professional Services Support (Incubation Phase) — Staying engaged post‑sale to support implementation of won Heltar AI deals: configuring journeys, deploying and tuning chatbots, and working through the integration touchpoints that get a customer live, laying the groundwork for a dedicated Professional Services capability as the practice matures. — 15%
• Cross‑Functional Collaboration — Partnering with Product, Marketing, and Solution Engineering to refine Heltar AI go‑to‑market messaging, feed back competitive and market intelligence, and ensure consistent positioning across the sales organization. — 5%

Direct revenue responsibility — No

Operational budget ownership — No

Job requirements and qualifications:

Minimum education: Bachelor's degree in Business, Computer Science, Engineering, or a related field, or equivalent practical experience

Minimum experience: Experienced candidates: 3+ years in a solution sales, sales engineering, or product specialist role, ideally with exposure to AI/ML or conversational AI products, and a demonstrated ability to translate technical AI capabilities into business value. Hands‑on capability is essential: building and deploying chatbot and automation use cases independently, working with APIs, webhooks and structured data formats such as JSON, and writing or adapting prompts for LLM‑driven journeys. Exposure to WhatsApp Business API, RCS, or comparable messaging platforms is an advantage.

Graduate candidates: Recent graduates are also welcome to apply in place of the experience requirement above, provided they complete our structured onboarding and technical enablement program. We are looking for a strong academic foundation (business, engineering, or computer science), a genuine aptitude for technology including comfort building something hands‑on with low‑code tools, APIs or scripting, and the curiosity and communication skills needed to grow into a trusted advisor to Sellers, Solution Engineers and customer teams.

Language skills: English — full professional proficiency (written and verbal)

Requirements: