Sales Specialist

BICS; Mumbai; Hybrid; INR 9,753,000 - 14,088,000; Full time

Benefits offered by this job

100% Belgian language culture

Proximus Academy

Sustainability commitment

Team activities & work-life balance

Job summary

Proximus is seeking a Product Sales Expert (PSE) for Heltar AI, embedded in the regional sales organization. You will help Sellers and Solution Engineers position, demo, and win deals involving AI, accelerating adoption and uncovering value-based opportunities.

The role is hands-on: build demos, configure use cases, and deploy chatbots on the Heltar platform, collaborating with customer teams and sales units across regions.

Qualifications

• Minimum education: Bachelor\'s degree in Business, CS, Engineering, or related field.
• Minimum experience: 3+ years in solution sales, sales engineering, or product specialist roles with AI exposure.
• Hands-on capability: building and deploying chatbot use cases, working with APIs, webhooks and JSON.
• Graduates welcome if onboarded through our program; strong technical aptitude and curiosity.
• English: full professional proficiency (written and verbal).

Responsibilities

• AI Opportunity Identification with Sellers to qualify opportunities and surface new use cases. 15%.
• Deal Support, Demo Build & Co-Selling: support discovery, demos, and POC building. 25%.
• Value-Based Selling Across Verticals: articulate ROI narratives to connect AI to outcomes. 15%.
• Vertical & Solution Specialization: develop industry-focused use cases with Product. 15%.
• Sales & SE Enablement: create training, playbooks, battlecards for sellers/SEs. 10%.
• Implementation & PS Support (Incubation): post-sale support configuring journeys and chatbot deployment. 15%.
• Cross-Functional Collaboration: align messaging with Product/Marketing; share insights. 5%.

Skills

Solution sales

Demo build

APIs

JSON

WhatsApp API

AI/ML exposure

Low-code tools

Education

Bachelor's degree in Business/CS/Engineering

Tools

WhatsApp Business API

APIs

Job description

Job Description:

A job at Proximus? You’ll find that everything revolves around the idea ‘Think Possible’. This means: we always assume that something is possible, even if it seems impossible. Well, especially so, actually. Call it a way of thinking that involves being open to a world of digital solutions that make our lives easier. And our way of working smarter.

A job at Proximus? You’ll find that everything revolves around the idea ‘Think Possible’. This means: we always assume that something is possible, even if it seems impossible. Well, especially so, actually. Call it a way of thinking that involves being open to a world of digital solutions that make our lives easier. And our way of working smarter.

Current Job Title: Product Sales Expert (PSE) – Heltar AI

Reports to (Job title): Regional Sales Director

Department: Finance Sales

Sub‑department: Product Sales – AI (Heltar)

• Please indicate what the primary focus of the function is: please choose between both options. It is not possible to select both options.

Focus is on technical expertise and individual contribution

(Individual contribution – the position is rather focused on technical expertise than people, project or process management)

Focus is on management

(the focus of the position is on people, project and process management)

• Mission: Describe below the primary purpose and function of this job. Why does the job exist in the company?

Please formulate your answer as follows: which activities (a,b,c) will need to be completed in order to obtain the following results (x,y,z).

Acting as the Product Sales Expert (PSE) for our Heltar AI investment, embedded within the regional sales organization and reporting to the regional Sales Director as a key support function to the sales team, to help Sellers and Solution Engineers position, demonstrate, and win deals involving the AI element of our solutions, this role exists to accelerate adoption of Heltar AI within active opportunities and to uncover value‑based selling opportunities across our focused verticals. The role is deliberately hands‑on: the PSE builds the demo, configures the use case, and deploys the chatbot on the Heltar platform rather than briefing someone else to do it. PSEs are based out of Route Mobile offices alongside the regional sales teams, and are encouraged to spend meaningful time with customer representatives, where working close to the customer’s own teams surfaces the next set of use cases the platform can serve. During this incubation phase of the Heltar AI investment, PSEs will also stay engaged beyond the sale — supporting implementation of won deals — with the expectation that this involvement evolves into a dedicated Professional Services capability as the practice matures.

• Support Sellers and Solution Engineers on live deals, building working demos and deploying customer‑ready chatbots on the Heltar platform → to give every opportunity involving Heltar AI credible technical and commercial backing without requiring the seller to be an AI specialist themselves
• Build value‑based selling narratives tied to business outcomes in focused verticals → to move conversations beyond features and toward the measurable value Heltar AI creates for specific industries
• Feed field intelligence back to Product and GTM teams, drawing on time spent working directly with customer teams → to ensure the Heltar AI roadmap and positioning stay calibrated to real buyer objections, competitive dynamics, and vertical‑specific needs
• Key roles and responsibilities: List up to 5 - 7 key roles and responsibilities of this job. Additionally, please indicate the percentage of time spent on a monthly basis for each role/responsibility.

Roles/Responsibilities

• AI Opportunity Identification — Working with Sellers to spot and qualify opportunities within existing pipeline where Heltar AI can be positioned as part of the solution, and spending time alongside customer representatives to uncover new use cases the platform can address. — 15%
• Deal Support, Demo Build & Co‑Selling — Joining strategic sales cycles alongside Sellers and Solution Engineers to support discovery, demos, and objection handling specific to the AI capabilities of the platform, including building the working prototype or proof of concept on Heltar that the customer evaluates. — 25%
• Value‑Based Selling Across Verticals — Identifying and articulating value‑based selling opportunities across focused verticals, building ROI narratives and business cases that connect Heltar AI to customer outcomes. — 15%
• Vertical & Solution Specialization — Developing a vertical point of view — industry‑specific use cases and messaging — for Heltar AI across our focused verticals, in partnership with Product. — 15%
• Sales & SE Enablement — Building and delivering training, playbooks, and battlecards that help Sellers and Solution Engineers confidently sell the AI element of our solutions. — 10%
• Implementation & Professional Services Support (Incubation Phase) — Staying engaged post‑sale to support implementation of won Heltar AI deals: configuring journeys, deploying and tuning chatbots, and working through the integration touchpoints that get a customer live, laying the groundwork for a dedicated Professional Services capability as the practice matures. — 15%
• Cross‑Functional Collaboration — Partnering with Product, Marketing, and Solution Engineering to refine Heltar AI go‑to‑market messaging, feed back competitive and market intelligence, and ensure consistent positioning across the sales organization. — 5%

Financial responsibility: are you responsible for an operational budget. If so, please provide an indication on the budget size (EUR)

Direct revenue responsibility — No

Operational budget ownership — No

Your Profile

Job requirements and qualifications: Indicate the minimum education and experience for this job, competencies required

Minimum education: Bachelor's degree in Business, Computer Science, Engineering, or a related field, or equivalent practical experience

Minimum experience: Experienced candidates: 3+ years in a solution sales, sales engineering, or product specialist role, ideally with exposure to AI/ML or conversational AI products, and a demonstrated ability to translate technical AI capabilities into business value. Hands‑on capability is essential: building and deploying chatbot and automation use cases independently, working with APIs, webhooks and structured data formats such as JSON, and writing or adapting prompts for LLM‑driven journeys. Exposure to WhatsApp Business API, RCS, or comparable messaging platforms is an advantage.

Graduate candidates: Recent graduates are also welcome to apply in place of the experience requirement above, provided they complete our structured onboarding and technical enablement program. We are looking for a strong academic foundation (business, engineering, or computer science), a genuine aptitude for technology including comfort building something hands‑on with low‑code tools, APIs or scripting, and the curiosity and communication skills needed to grow into a trusted advisor to Sellers, Solution Engineers and customer teams.

Language skills: English — full professional proficiency (written and verbal)

What do we offer you?

• We are 100% Belgian. So we make decisions in three languages. And all at the same time if you like!
• We are open to everyone: M, W, X, and in fact all the other letters of the alphabet.
• We encourage personal growth. At the Proximus Academy, you won't even want to miss a session.
• We are, of course, committed to sustainability. What else did you think?
• We firmly believe that working together is important, but that having fun together is even more so. That is why we regularly organise fun activities. (Please let us know if you have a talent for playing Santa Claus!)
• We believe in responsibility. Also in yours. For example, you can take it to launch your own initiatives.
• We put our customers first. And because we are all customers somewhere, you already know what that means. That’s good.
• And the ever‑important work‑life balance? We keep it in the right place.

Naturally we have a competitive salary package for you.

Requirements: