SALES Representative (SR) FMCG

Svvad Pro Foods; Maharashtra; On-site; INR 300,000 - 480,000; Full time

Job summary

Svvad Pro Foods is seeking a Sales Representative to drive growth across the Maharashtra market. You will visit retailers and distributors, develop new customers, and ensure product visibility and timely order fulfilment.

The role requires strong communication, negotiation skills, and the ability to work independently in the field. Ideal candidates have 12th pass or graduation, 3 years in FMCG/food sales, and willingness to travel extensively within the territory.

Qualifications

• Strong communication and interpersonal skills.
• Proven ability to negotiate and close deals.
• Experience with CRM systems and field sales reports.
• Knowledge of MS Excel/Google Sheets for tracking activities.

Responsibilities

• Achieve daily, monthly, and quarterly sales targets.
• Visit retailers, distributors, and partners as per beat plan.
• Develop new customers and grow existing accounts.
• Ensure product visibility and proper displays at outlets.
• Take and process orders; coordinate delivery and collections.
• Maintain relationships with distributors and retailers.
• Track promotions and campaigns; monitor market trends.
• Record visits, orders, and activities in CRM.
• Provide timely sales reports to the manager.

Skills

Communication

Negotiation

CRM/Customer Relationships

MS Excel/Sheets

Territory Knowledge

Independent Field Work

Travel Readiness

Education

12th Pass / Graduation preferred

Tools

CRM/Salesforce

MS Excel

Job description

JOB DESCRIPTION SALES REPRESENTATIVE (SR)

Location: Maharashtra (All Locations)
Industry: FMCG / Food Products

Job Purpose

To drive sales and distribution of company products by covering the assigned market, developing retailers and distributors, ensuring product availability, and achieving assigned sales targets.

Key Responsibilities

• Achieve daily, monthly, and quarterly sales targets for the assigned territory.
• Visit assigned retailers, distributors, wholesalers, and other customers as per the approved beat plan.
• Develop new customers and increase business from existing customers.
• Ensure regular availability, visibility, and proper display of company products.
• Take orders from retailers and distributors and coordinate for timely supply.
• Maintain strong relationships with distributors, retailers, and key customers.
• Execute company schemes, promotions, and sales campaigns effectively.
• Monitor competitor activities, pricing, schemes, new products, and market trends.
• Ensure proper product placement and merchandising at outlets.
• Collect market feedback regarding products, pricing, competition, and customer requirements.
• Ensure timely collection of outstanding payments, wherever applicable.
• Maintain accurate daily visit, order, sales, and market activity records in the prescribed reporting system/CRM.
• Follow the assigned sales beat and ensure proper market coverage.
• Submit daily reports and other required sales reports to the reporting manager.
• Ensure that company policies, reporting procedures, and sales guidelines are strictly followed.
• Handle company samples and promotional materials responsibly.
• Coordinate with the distributor and internal teams for stock availability and order fulfilment.
• Resolve routine customer issues and escalate major issues to the reporting manager.
• Perform any other sales-related responsibilities assigned by the management.

Market Coverage & Reporting

• Follow the assigned daily beat plan and ensure regular outlet coverage.
• Maintain productive customer visits as per company targets.
• Record customer visits, orders, sales, and other activities in the company-prescribed system.
• No unauthorized change in the assigned territory or beat plan without approval.
• Regularly share market feedback and competitor information with the reporting manager.

Required Skills

• Good communication and interpersonal skills.
• Strong selling and negotiation skills.
• Customer relationship management skills.
• Ability to work independently in the field.
• Basic knowledge of MS Excel/Google Sheets and CRM/Salesforce applications.
• Good knowledge of the local market and territory.
• Target-oriented and result-driven approach.
• Willingness to travel extensively within the assigned territory.

Qualification & Experience

• Qualification: 12th Pass / Graduate preferred.
• Experience: 03 years in FMCG, food, retail, distribution, or field sales preferred.
• Freshers with good communication and sales aptitude may also be considered.

Key Performance Indicators (KPIs)

• Achievement of assigned sales targets.
• Number of productive customer/retailer visits.
• New customer and outlet addition.
• Distributor and retailer development.
• Order generation and secondary sales.
• Productive beat coverage.
• Product availability and visibility.
• Collection performance.
• Timely and accurate reporting.
• Compliance with company sales policies and procedures.