Sales officer - Guj - Jamnagar

DS Group; Jamnagar; On-site; INR 180,000 - 300,000; Full time

Job summary

DS Group in Jamnagar, Gujarat, India, is seeking a Sales Officer to drive business growth, market execution, and distributor management in the SALES (RETAIL) domain. The role requires owning secondary sales targets, ensuring product availability and visibility, and implementing trade schemes and NPD launches across the assigned territory.

You will lead distributor relationships, coordinate with ASMs/RSMs, monitor KPIs like UBO and LSPC, and ensure timely stock rotation and off-take.

Responsibilities

• Business Growth & Market Execution
• Own and deliver secondary sales targets for the assigned territory
• Drive expansion of numeric and weighted distribution, ensuring deeper market penetration
• Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.
• Ensure product availability, visibility and range selling at retail outlets
• Educate and execute trade schemes, promotions of existing products in assigned territory
• New Product Launches & Brand Activation
• Planning and appropriate placement of NPDs in line with company launch guidelines
• Educate and create awareness about NPD Launches in the market
• Ensure timely availability, effective distribution, visibility, and off-take of new launches
• Track post-launch performance and provide structured market feedback to ASMs/RSMs
• Distributor & Channel Management
• Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution
• Handling distributor/retailer/wholesaler’s queries and complains
• Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR
• Review secondary offtake, inventory levels, and market productivity on a regular basis
• Manage damages and expiries through proactive stock rotation and timely corrective actions
• Ensure accurate and timely submission of distributor claims, in line with company policies and timelines
• Market Intelligence & Reporting
• Track competitor activity, pricing, schemes, and visibility initiatives
• Provide structured market feedback and insights to the reporting manager
• Ensure timely and accurate reporting through company salesforce automation apps

Skills

Sales

Job description

Sales officer - Guj - Jamnagar

Designation: SALES OFFICER

Location: India GUJARAT Jamnagar

Group: DS Group

Entity: Dharampal Satyapal Foods Limited

SBU: Dharampal Satyapal Foods Limited

Department: SALES

Function: SALES [RETAIL]

Job Description:

• ? Business Growth & Market Execution
• ? Own and deliver secondary sales targets for the assigned territory.
• ? Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.
• ? Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.
• ? Ensure product availability, visibility and range selling at retail outlets.
• ? Educate and execute trade schemes, promotions of existing products in assigned territory.
• ? New Product Launches & Brand Activation
• ? Planning and appropriate placement of NPDs in line with company launch guidelines.
• ? Educate and create awareness about NPD Launches in the market.
• ? Ensure timely availability, effective distribution, visibility, and off-take of new launches.
• ? Track post-launch performance and provide structured market feedback to ASMs/RSMs.
• ? Distributor & Channel Management
• ? Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock
• rotation, and order execution.
• ? Handling distributor/retailer/wholesaler’s queries and complains.
• ? Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS
• and PSR.
• ? Review secondary offtake, inventory levels, and market productivity on a regular basis.
• ? Manage damages and expiries through proactive stock rotation and timely corrective
• actions.
• ? Ensure accurate and timely submission of distributor claims, in line with company policies
• and timelines.
• ? Market Intelligence & Reporting
• ? Track competitor activity, pricing, schemes, and visibility initiatives.
• ? Provide structured market feedback and insights to the reporting manager.
• ? Ensure timely and accurate reporting through company salesforce automation apps.

Skills: Sales