Sales Officer - General Trade

Bisleri; Madurai; Hybrid; INR 350,000 - 550,000; Full time

Job summary

Bisleri India invites a results-driven Sales Officer for the General Trade segment in Madurai. You will drive sales, expand distributor and retailer networks, and strengthen market presence in the Madurai region.

Responsibilities include achieving targets, improving product visibility, coordinating promotions, and ensuring timely collections. Prior experience in FMCG and knowledge of Madurai general trade are preferred for this role.

Qualifications

• Graduate with 3–6 years FMCG/beverages sales experience.
• Prior exposure to Madurai general trade market preferred.
• Strong distributor, retailer network development and collections experience.

Responsibilities

• Achieve monthly and quarterly sales targets in Madurai.
• Drive primary and secondary sales through distributors, wholesalers, and retailers.
• Expand retail coverage in general stores, supermarkets, and convenience outlets.
• Ensure product visibility and availability at outlets; execute trade promotions.
• Manage distributors and coordinate orders, delivery, and inventory.
• Build relationships with retailers and resolve service issues quickly.

Skills

Sales

Channel management

Market development

Customer relationships

Education

Graduate

Job description

Position: Sales Officer - General Trade (Madurai)

Location: Madurai

Industry: Packaged Drinking Water / Beverages / FMCG

Position Overview (Madurai):

We are looking for performance-driven Sales Officers (General Trade) to manage and expand our packaged drinking water business in Madurai. The role involves achieving sales targets, strengthening distributor and retailer networks, enhancing product visibility, and ensuring strong market penetration across the assigned territory.

Key Responsibilities:

Sales & Market Growth:

• Achieve monthly and quarterly sales targets in the Madurai market.
• Drive both primary and secondary sales through distributors, wholesalers, and retail outlets.
• Expand retail coverage across general stores, supermarkets, and convenience outlets.

Market Development & Visibility:

• Ensure effective product placement, brand visibility, and availability at all relevant outlets.
• Execute trade promotions, schemes, and consumer sampling activities in the region.
• Explore new business opportunities in urban and semi-urban pockets of Madurai.

Distributor & Channel Management:

• Manage and support distributors in the assigned territory.
• Oversee order booking, delivery coordination, and inventory control.
• Implement trade schemes and resolve distributor/retailer concerns promptly.

Customer Relationship Management:

• Build and maintain strong relationships with key retailers and trade partners.
• Address service issues, complaints, and feedback in a timely manner.
• Develop loyalty and retention initiatives to strengthen long-term trade partnerships.

Market Intelligence & Reporting:

• Monitor competitor products, pricing strategies, and promotions in the local market.
• Collect consumer and retailer insights to shape effective market development strategies.
• Submit daily/weekly/monthly reports on sales performance, coverage, and collections.

Collections & Compliance:

• Ensure timely collection of payments from distributors/retailers.
• Maintain accurate sales, stock, and payment records.
• Adhere to company policies, processes, and reporting standards.

Preferred Candidate Profile:

• Graduate preferred.
• 3 - 6 years of experience in FMCG / Beverages / Packaged Drinking Water sales.
• Prior exposure to Madurai general trade market is preferred.