Sales Officer - Coimbatore

Better Tomorrow Ventures; India; On-site; INR 350,000 - 550,000; Full time

Job summary

Better Tomorrow Ventures is seeking a dynamic sales professional to drive new customer acquisition for gold loan products through field engagements and local promotions.

You will conduct in-person consultations, present product demonstrations, manage bank relationships, and oversee end-to-end balance transfers while ensuring compliance and service excellence.

Qualifications

• 1–3 years of field sales experience in gold loans or financial services.
• Strong communication and interpersonal skills.
• Knowledge of gold evaluation, KYC procedures, and loan documentation preferred.

Responsibilities

• Drive New Customer Acquisition: Proactively identify and onboard new clients for gold loan products through structured field engagements, strategic referral networks, and localized promotional campaigns.
• Client Engagement & Product Presentation: Conduct in-person client consultations and deliver compelling product demonstrations to articulate the value proposition and generate incremental business.
• Sales Strategy Execution: Implement targeted sales and marketing initiatives to catalyze business expansion within the designated territory, in alignment with organizational growth objectives.
• Relationship Management & Service Excellence: Cultivate enduring customer relationships by ensuring seamless service delivery, timely support, and high levels of client satisfaction.
• Operational & Compliance Adherence: Ensure full compliance with regulatory frameworks and internal standard operating procedures, particularly in documentation, verification, and process execution.
• Gold Evaluation & Verification: Accurately assess gold ornaments for weight, purity, and karat value using calibrated tools and standardized testing protocols.
• Market Intelligence & Product Knowledge: Remain continuously informed about prevailing gold loan policies, lending norms, industry best practices, and competitor offerings to stay ahead in the market.
• Bank Relationship Management: Foster and maintain effective working relationships with partner banks, facilitating collaborative business development and joint customer engagement.
• Balance Transfer Management: Oversee the end-to-end execution of gold loan balance transfers — from case initiation and fund disbursement to coordination with banking personnel and timely fund settlements.

Skills

Field Sales

Communication

Gold Evaluation

KYC Knowledge

Loan Documentation

Job description

Job Description

• Drive New Customer Acquisition: Proactively identify and onboard new clients for gold loan products through structured field engagements, strategic referral networks, and localized promotional campaigns.
• Client Engagement & Product Presentation: Conduct in-person client consultations and deliver compelling product demonstrations to articulate the value proposition and generate incremental business.
• Sales Strategy Execution: Implement targeted sales and marketing initiatives to catalyze business expansion within the designated territory, in alignment with organizational growth objectives.
• Relationship Management & Service Excellence: Cultivate enduring customer relationships by ensuring seamless service delivery, timely support, and high levels of client satisfaction.
• Operational & Compliance Adherence: Ensure full compliance with regulatory frameworks and internal standard operating procedures, particularly in documentation, verification, and process execution.
• Gold Evaluation & Verification: Accurately assess gold ornaments for weight, purity, and karat value using calibrated tools and standardized testing protocols.
• Market Intelligence & Product Knowledge: Remain continuously informed about prevailing gold loan policies, lending norms, industry best practices, and competitor offerings to stay ahead in the market.
• Bank Relationship Management: Foster and maintain effective working relationships with partner banks, facilitating collaborative business development and joint customer engagement.
• Balance Transfer Management: Oversee the end-to-end execution of gold loan balance transfers — from case initiation and fund disbursement to coordination with banking personnel and timely fund settlements.

Requirements

• Ideal Candidate Profile: Motivated and result-oriented sales professional with 1–3 years of field experience, preferably in gold loans, financial services, NBFCs, or microfinance.
• Strong communication and interpersonal skills, with the ability to build trust-based relationships in local markets.
• Working knowledge of gold evaluation, KYC procedures, and loan documentation is highly desirable.