Sales Officer - Channel Sales

People, Jobs, and News; Ernakulam; On-site; INR 800,000 - 1,200,000; Full time

Job summary

People, Jobs, and News is seeking a Field Sales Development professional to drive growth in our regional market. You will generate enquiries, engage architects, developers, contractors, and end customers, and close sales through a structured channel ecosystem.

Responsibilities include onboarding distributors, training partners, tracking project pipelines, and supporting brand visibility at exhibitions and events in the Kerala region.

Qualifications

• Experience in sales within the building materials channel.
• Ability to manage channel partners including distributors and dealers.
• Proven track record in achieving regional sales targets.

Responsibilities

• Drive sales development and engage target customers (architects, developers, contractors, end users).
• On-board and nurture distributors and trade dealers across tier markets; support partners to close projects.
• Prepare reports on enquiries, pipeline, closures, and channel performance; monitor market trends.

Skills

Secondary sales

Distributor handling

Channel sales

Primary sales

Dealers handling

Job description

To drive business growth in the assigned regional market by generating sales from architects, developers, contractors, and end customers through for one of our building material client's channel ecosystem. The CPSDR will actively develop the channel and support distributors, project channel partners, priority dealers, and certified applicators to expand footprint and achieve revenue targets.

Key Responsibilities

• Sales Development & Customer Engagement
  • Generate enquiries and close sales with target customer segments: Architects, Projects, Contractors, and Key End Users.
  • Conduct regular meetings, presentations, and CPD sessions with specifiers to drive product adoption.
  • Maintain a structured project pipeline tracker and ensure conversion into orders.
• Channel Partner Management
  • On-board and nurture distributors, priority dealers & trade dealers in new tier- 1,2 & 3 markets.
  • Support dealers and project channel partners in securing and closing projects.
  • Work with certified applicators to ensure quality execution and customer satisfaction.
  • Provide sales training, marketing material, and technical support to channel partners.
• Business Planning & Reporting
  • Achieve monthly, quarterly, and annual sales targets for the assigned region.
  • Prepare and submit weekly reports on enquiries, project pipeline, sales closures, and channel performance.
  • Track competitor activities, pricing, and market developments.
• Brand & Marketing Support
  • Ensure brand visibility by driving POP, displays, and collateral usage with partners.
  • Participate in exhibitions, trade fairs, and brand-led regional activations.
  • Collect client feedback and insights to support marketing strategy.

Skills: secondary sales,distributor handling,channel sales,primary sales,dealers handling