Sales officer - Bhopal MP

Dharampal Satyapal Group (DS Group); Bhopal; On-site; INR 350,000 - 550,000; Full time

Job summary

DS Group in India is seeking a Field Sales Executive to own and deliver secondary sales targets across the assigned territory in Madhya Pradesh. You will drive distribution expansion, ensure product availability and visibility at retail outlets, and execute trade schemes.

You will manage distributor relationships, lead a team of sales personnel, monitor market performance, and provide feedback to the ASM/RSM to boost market productivity.

Responsibilities

• Own and deliver secondary sales targets for the assigned territory.
• Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.
• Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.
• Ensure product availability, visibility and range selling at retail outlets.
• Educate and execute trade schemes, promotions of existing products in assigned territory.
• Planning and appropriate placement of NPDs in line with company launch guidelines.
• Educate and create awareness about NPD Launches in the market.
• Ensure timely availability, effective distribution, visibility, and off-take of new launches.
• Track post-launch performance and provide structured market feedback to ASMs/RSMs.
• Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.
• Handling distributor/retailer/wholesaler’s queries and complains.
• Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.
• Review secondary offtake, inventory levels, and market productivity on a regular basis.
• Manage damages and expiries through proactive stock rotation and timely corrective actions.
• Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.
• Track competitor activity, pricing, schemes, and visibility initiatives.
• Provide structured market feedback and insights to the reporting manager.
• Ensure timely and accurate reporting through company salesforce automation apps.

Job description

Job Description -

Business Growth & Market Execution

• Own and deliver secondary sales targets for the assigned territory.
• Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.
• Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.
• Ensure product availability, visibility and range selling at retail outlets.
• Educate and execute trade schemes, promotions of existing products in assigned territory.

New Product Launches & Brand Activation

• Planning and appropriate placement of NPDs in line with company launch guidelines.
• Educate and create awareness about NPD Launches in the market.
• Ensure timely availability, effective distribution, visibility, and off-take of new launches.
• Track post-launch performance and provide structured market feedback to ASMs/RSMs.

Distributor & Channel Management

• Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.
• Handling distributor/retailer/wholesaler’s queries and complains.
• Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.
• Review secondary offtake, inventory levels, and market productivity on a regular basis.
• Manage damages and expiries through proactive stock rotation and timely corrective actions.
• Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.

Market Intelligence & Reporting

• Track competitor activity, pricing, schemes, and visibility initiatives.
• Provide structured market feedback and insights to the reporting manager.
• Ensure timely and accurate reporting through company salesforce automation apps.