Sales Officer

Fortune Optical; New Delhi; On-site; INR 420,000 - 640,000; Full time

Job summary

Fortune Optical | CRACIA LENS DIVISION is seeking a proactive Retail Channel Sales Executive to expand its ophthalmic lens network in Delhi NCR. You will identify optical retailers, onboard new partners and promote the lens portfolio through direct orders and strong retailer relationships.

Ideal candidates have 2–6 years of B2B/B2C field sales experience in optical or eyewear, excellent communication and negotiation skills, and a readiness to travel within the assigned territory.

Qualifications

• 2-5 years experience in B2B/B2C field sales in optical/eyewear.
• Experience with optical retailers and shop owners preferred.
• Basic knowledge of ophthalmic lenses.
• Strong communication, presentation and negotiation skills.
• Willingness to travel across assigned territory.
• Proficiency in Excel.

Responsibilities

• Identify and onboard new optical retailers in the assigned territory.
• Conduct regular field visits to retailers and decision-makers.
• Introduce and explain ophthalmic lens range, features, pricing and terms.
• Generate direct purchase orders under direct billing model.
• Build and maintain retailer database; convert prospects to customers.
• Coordinate with internal teams for order execution and payments.
• Follow up on outstanding payments in coordination with accounts.
• Monitor competitor products, pricing and market developments.
• Submit daily visit reports and updates via CRM.

Skills

Field Sales

Communication

Negotiation

Presentation

Lead generation

Territory travel

Excel

Job description

FORTUNE OPTICAL | CRACIA LENS DIVISION

Job Description Retail Channel Sales Executive (Lenses)

Company: Fortune Optical
Department: Sales & Business Development
Job Title: Retail Channel Sales Executive - Lenses
Job Type: Full-time
Work Profile: Field Sales - B2B/B2C
Location: Delhi NCR / Assigned Territory
Experience: 2-6 years preferred in optical, eyewear, ophthalmic lenses or related B2B field sales.

About the Role

Fortune Optical is looking for a proactive and target-oriented Retail Channel Sales Executive to expand its direct retail sales network for ophthalmic lenses. The selected candidate will be responsible for identifying and onboarding new optical retailers, promoting the company's lens portfolio, generating direct orders and developing long-term retailer relationships.

Key Responsibilities

1. Identify and approach new optical retailers, optical shops and independent opticians in the assigned territory.
2. Conduct regular field visits to meet optical shop owners and decision-makers.
3. Introduce and explain the company's ophthalmic lens range, product features, specifications, pricing and commercial terms.
4. Generate direct purchase orders from optical retailers under the company's direct billing model.
5. Build and maintain a strong database of prospective and active retailers.
6. Convert new prospects into regular purchasing customers.
7. Follow up with existing retailers to generate repeat orders and increase monthly sales.
8. Understand retailer requirements and recommend suitable lens products.
9. Coordinate with the internal sales, order-processing and dispatch teams to ensure smooth order execution.
10. Follow up on outstanding payments in coordination with the accounts team and as per company policy.
11. Monitor competitor products, pricing, schemes and market developments.
12. Submit daily visit reports,new leads, order details and follow-up updates through the company's CRM or reporting system.

Candidate Requirements

• 2-5 years of experience in B2B/B2C field sales, preferably in the optical or eyewear industry.
• Experience dealing with optical retailers, opticians or optical shop owners will be an advantage.
• Basic understanding of ophthalmic lenses and lens categories is preferred.
• Strong communication, presentation and negotiation skills.
• Ability to generate new business and convert leads into orders.
• Comfortable with regular field visits and territory travel.
• Target-oriented,self-motivated and capable of working independently.
• Basic knowledge of Excel.

Candidate Requirements

• 3-8 years of proven B2B, channel, dealer or field sales experience, preferably with experience acquiring new accounts.
• Experience in optical, eyewear or ophthalmic lenses is preferred; knowledge of progressive, blue-cut and photochromic lenses is an advantage.
• Good communication and negotiation skills, with the confidence to meet and pitch to shop owners.
• Fluency in Hindi and working knowledge of English; regional-language skills are an advantage.
• Own two-wheeler/four-wheeler and valid driving licence preferred, with willingness to travel extensively.

Key Performance Expectations

• Acquire new authorised dealers and achieve agreed monthly sales and onboarding targets.
• Convert new dealers into regular repeat buyers.
• Ensure timely first orders, follow-ups, payment coordination and accurate reporting.

Compensation & Application

Compensation: As per experience and company policy; applicable incentives and travel allowance may be provided as per company policy.