Key Responsibilities
A. Business Development & Sales
- Generate Gold Loan business through direct sourcing, field visits, referrals and local market activities.
- Identify potential customers, traders, shopkeepers and individuals requiring financial assistance against gold ornaments.
- Achieve monthly business targets related to Gold Loan disbursement and customer acquisition.
- Develop and maintain relationships with existing and prospective customers.
- Generate leads through market mapping, references and local networking.
B. Customer Acquisition & Relationship Management
- Explain Gold Loan products, interest rates, repayment options, tenure and applicable charges to customers.
- Conduct regular customer visits and follow up on business leads.
- Build long-term relationships to ensure repeat business and customer retention.
- Support customers with loan renewals, top-ups and repayment-related queries.
C. Loan Processing & Coordination
- Collect loan applications and required KYC documents from customers.
- Ensure accurate completion of customer details and application forms.
- Coordinate with the Gold Appraiser and Branch Operations team for gold valuation and loan processing.
- Ensure timely submission of complete documentation for loan approval and disbursement.
- Follow up on pending applications and ensure smooth customer onboarding.
D. Market Development
- Conduct regular field visits to identify new business opportunities.
- Map local markets, jewellery shops, traders and potential customer segments.
- Monitor competitor activities, market trends and customer requirements.
- Develop referral networks to increase business sourcing.
E. Compliance & Portfolio Quality
- Ensure adherence to KYC, AML and internal credit policies.
- Maintain transparency in customer communication and product information.
- Ensure that all customer details and documents are genuine and accurately recorded.
- Report suspicious transactions, documentation discrepancies or operational irregularities to the reporting manager.
- Ensure ethical sales practices and avoid mis-selling.
3. Educational Qualification
- Graduate in any discipline (preferred).
- Candidates with relevant banking/NBFC sales experience will be preferred.
4. Experience
- 13 years of experience in Gold Loan, NBFC, Banking or Financial Services.
- Experience in field sales, customer acquisition and business development.
- Freshers with strong sales aptitude may be considered.
5. Required Skills
- Strong sales and business development capabilities.
- Good communication and negotiation skills.
- Customer relationship management.
- Local market knowledge and field sales capability.
- Basic knowledge of Gold Loan products and documentation.
- Target-oriented approach and willingness to travel locally.
- Basic computer knowledge and MS Excel.