Sales Marketing Executive

ASG Eye Hospital LTD.; Mumbai; Presencial; INR 400 000 - 700 000; Tempo integral

Resumo da oferta

ASG Eye Hospital Ltd. is seeking a Sales & Marketing Executive for our Worli centre in Mumbai to drive footfall and brand visibility through local marketing initiatives, community outreach and lead generation.

You will plan and execute health screening camps, build doctor referral networks, and develop cross-referral partnerships with hospitals, nursing homes and corporates. Strong networking and outreach skills in healthcare marketing are essential.

Qualificações

• Graduate in any discipline
• 2-5 years of relevant field marketing/sales experience.

Responsabilidades

• Plan and execute local marketing activities to drive centre footfall.
• Build and manage community/corporate tie-ups for patient referrals and camps.
• Plan, organise and execute health screening camps to build the referral funnel.
• Develop and nurture doctor referral networks with GPs, optometrists and other specialists.
• Identify and formalise tie-ups with hospitals, nursing homes, diagnostic centres and clinics for cross-referral.
• Approach corporates for eye check-up/wellness camps under CSR or employee health initiatives, and manage coordination.
• Drive other business development initiatives such as insurance/TPA tie-ups, pharmacy and optical partnerships, RWA engagement, and channel partner development.
• Generate and track leads through outreach, camps and promotional activities.
• Coordinate with the centre team to convert leads into consultations.
• Manage local branding, signage and promotional collateral for the centre.
• Report on marketing activity performance and lead conversion metrics.
• Footfall and lead generation targets achieved.
• Number of camps conducted and patients converted from camps.
• Doctor referral panel size and referral volume from empanelled doctors/hospitals.
• New hospital/corporate tie-ups signed and maintained per quarter.

Descrição da oferta de emprego

The Sales & Marketing Executive will drive footfall and brand visibility for the Worli centre through local marketing initiatives, community outreach and lead generation.

Key Responsibilities

• Plan and execute local marketing activities to drive centre footfall.
• Build and manage community/corporate tie-ups for patient referrals and camps.
• Plan, organise and execute health screening/eye check-up camps (residential societies, corporates, schools, NGOs) to build the referral funnel.
• Develop and nurture doctor referral networks with GPs, optometrists, diabetologists and other specialists to generate consistent patient referrals into the centre.
• Identify and formalise tie-ups with hospitals, nursing homes, diagnostic centres and clinics for cross-referral and empanelment arrangements.
• Approach corporates for eye check-up/wellness camps under CSR or employee health initiatives, and manage end-to-end coordination and follow-up.
• Drive other business development initiatives such as insurance/TPA tie-ups, pharmacy and optical partnerships, RWA/society engagement, and channel partner development within the assigned catchment.
• Generate and track leads through outreach, camps and promotional activities.
• Coordinate with the centre team to convert leads into consultations.
• Manage local branding, signage and promotional collateral for the centre.
• Report on marketing activity performance and lead conversion metrics.
• Footfall and lead generation targets achieved
• Number of camps conducted (society/corporate/school) and patients converted from camps
• Doctor referral panel size and referral volume from empanelled doctors/hospitals
• New hospital/corporate tie-ups signed and maintained per quarter
• Timely reporting of marketing activity and conversion metrics

Candidate Profile

Candidates with local/field marketing experience in healthcare/pharma/diagnostic with strong networking and outreach skills.

Qualification & Experience

Graduate in any discipline (sales & Marketing background preferred);

2-5 years of relevant field marketing/sales experience.