Sales & Marketing, Business Development

AMBROSIA NATURAL PRODUCTS INDIA PVT LTD GREATER NOIDA; Dadri; On-site; INR 391,000 - 558,000; Full time

Job summary

AMBROSIA NATURAL PRODUCTS INDIA PVT LTD GREATER NOIDA is seeking a Manager for Sales, Marketing & Business Development in FMCG. The role focuses on revenue growth, expanding distributor networks, and executing trade marketing strategies across General Trade, Modern Trade, E-commerce, and HoReCa.

The incumbent will lead field sales teams, drive primary and secondary volumes, and ensure alignment with supply chain. Experience in FMCG, strong negotiation and leadership skills are essential.

Qualifications

• Education at least a Bachelor’s degree in a relevant discipline.
• MBA in Marketing/Sales strongly preferred.
• 48 years of proven experience in Sales, BD and Trade Marketing in FMCG.

Responsibilities

• Identify and onboard new distributors, super-stockists, key accounts and retail channels.
• Expand brand penetration across GT, MT, e-commerce and HoReCa channels.
• Negotiate margins, terms and JBPs with partners and manage incentives.
• Plan demand and align with supply chain to prevent stock-outs.

Skills

Negotiation

Team leadership

Trade spend management

Field sales

Education

Bachelor's degree in Business/Marketing/Food Technology

MBA in Marketing/Sales preferred

Tools

SFA software

DMS

CRM tools

MS Excel

Job description

JOB DESCRIPTION

Manager Sales, Marketing & Business Development (FMCG)

Job Title: Manager Sales, Marketing & BD Department: Commercial / Sales & Marketing

Reports To: Commercial Director / Head of Sales

Industry: Fast-Moving Consumer Goods (FMCG)

Position Summary

The Manager Sales, Marketing & Business Development (FMCG) drives revenue expansion, retail distribution coverage, and brand market share. This role combines distributor network expansion (General Trade & Modern Trade), strategic B2B/institutional sales, trade marketing, product launches, and brand activation strategies across consumer goods sales channels.

Key Responsibilities

1. 1. Business Development & Distribution Expansion

   Identify and onboard new super-stockists, distributors, key accounts, and retail channels across target geographies.

   Expand brand penetration across General Trade (Kiranas/local retail), Modern Trade (supermarket chains), E-commerce (Quick Commerce), and HoReCa / B2B bulk buyers.

   Negotiate margin structures, credit terms, annual joint business plans (JBPs), and distributor incentive programs.

2. 2. Sales Strategy & Primary / Secondary Volume Management

   Formulate and achieve monthly, quarterly, and annual targets for primary sales (distributor billing) and secondary sales (retail off-take).

   Monitor stock rotation (FIFO), minimize product expiry/returns, and ensure optimal SKU availability on retail shelves.

   Manage field sales teams, track beat plans, and evaluate secondary sales execution via Sales Force Automation (SFA) tools.

3. 3. FMCG Trade Marketing & Brand Activations

   Plan and execute Trade Marketing initiatives, including point-of-sale displays (POSM), end-cap branding, sampling activations, and seasonal consumer schemes.

   Manage Consumer Promotion (CP) and Trade Promotion (TP) budgets, ensuring optimal ROI on trade schemes and listing fees.

   Analyze competitor pricing, consumer trends, packaging innovations, and shelf share to maintain competitive edge.

4. 4. Demand Forecasting & Supply Chain Alignment

   Collaborate with Supply Chain and Production teams to align monthly demand forecasting with factory supply schedules.

   Track sales pipeline metrics, distributor stock levels, and regional market demand patterns to prevent stock-outs.

Qualifications & Requirements

• Education: Bachelor's degree in Business, Marketing, Food Technology, or related discipline (MBA inMarketing/Sales strongly preferred).
• Experience: 48 years of proven experience in Sales, Business Development, and Trade Marketing within the FMCGindustry (Food, Beverages, Consumer Packaged Goods).
• Channel Expertise: Deep experience in managing Distributor Networks, General Trade (GT), Modern Trade (MT),Quick Commerce, and B2B Institutional channels.
• Technical Competencies: Proficiency in Sales Force Automation (SFA) software, DMS (Distributor ManagementSystems), CRM tools, and MS Excel data analytics.
• Key Skills: High commercial negotiation capability, team leadership, trade spend management, and strong fieldPay: 35,000.55 - 50,000.76 per month
• Work Location: In person .