Business Development Manager

Marico; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Marico in Mumbai seeks a seasoned marketing professional to lead brand strategy and drive revenue through trade marketing and distributor alliances. You will coordinate cross-functional teams and manage launches while maintaining data-driven pricing and branding benchmarks.

The role demands strong experience in General/Traditional Trade FMCG sales with exposure to Modern Trade, and a track record of scaling brands. PGDM is required; Mumbai-based on-site work is expected.

Qualifications

• PGDM with 3-7 years of experience from reputed institute.
• Strong experience across General Trade/Traditional Trade FMCG sales, with an exposure to Modern Trade.
• Experience in scaling up brands is an added advantage.

Responsibilities

• Meet Revenue & Profit objectives through brand and trade marketing.
• Devise and implement brand strategy for identified brands.
• Serve as Key FPR for all marketing-led activities and for distribution alliances.
• Drive trade marketing, S&D, category initiatives, and sales forecasting.
• Ensure top-line performance and execute new launches.
• Develop and execute marketing programs with agencies and cross-functional teams.
• Coordinate with internal/external stakeholders for clearances (design, legal, R&D, CQA).
• Benchmark competitor pricing/branding and maintain data repository.
• Settle distributor/customer claims promptly.
• Communicate company updates to associates in the region.

Skills

Brand strategy

Trade marketing

Sales forecasting

Distributor management

Cross-functional collaboration

Budgeting

New product launches

Communication

Education

PGDM

Job description

Role & responsibilities

• Responsible for meeting the Revenue & Profit Objectives.
• Incumbent will be responsible for devising & implementing brand strategy
• Incumbent will be the Key FPR for all the marketing led activities for identified brands
• Incumbent will be the Key FPR for managing the distribution alliances
• Drive Excellence in Trade marketing, S&D, Category Initiatives & Sales Commercial, and sales forecasting
• Responsible for meeting budgeted business-wise top line performance
• Responsible for execution of new launches
• Develop & Execute Marketing programs through liasoning with agencies and cross functional teams
• Coordination with internal / external stakeholders for clearances (Design agency / legal / R&D / CQA)
• Benchmark competition pricing / branding and maintain repository of all data
• Responsible for settlement of distributor/customer claims within specified timeframes
• Responsible for all company related communication to associates in the region

Preferred candidate profile

• PGDM with 3-7 years of experience from reputed institute
• Strong experience across in General Trade/Traditional Trade FMCG sales, with an exposure to Modern Trade.
• Experience in scaling up brands is an added advantage.