Cluster Manager- Sales

Fairdeal.Market; New Delhi; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Fairdeal.Market in Delhi is seeking an experienced Area Sales Manager to lead sales growth across the city, forge strategic partnerships, and optimize daily sales operations in a fast-paced FMCG environment. You will build and execute city-level strategies, recruit and mentor a sales team, drive retailer acquisition, and ensure targets are met by coordinating with operations, logistics, and marketing.

Requires leadership, relationship-building, and a proven revenue track record in B2B

Qualifications

• Bachelor’s degree in business, Marketing, or related field (MBA preferred).
• 8+ years of experience in sales leadership roles, preferably FMCG or B2B platforms.
• Strong understanding of FMCG market and supply chain operations.
• Proven track record of achieving and exceeding sales targets in a fast-paced environment.
• Exceptional leadership and team management skills.
• Strong analytical and strategic thinking abilities.
• Excellent communication, negotiation, and relationship-building skills.
• Proficiency in CRM tools and data analysis.

Responsibilities

• Develop and execute city-level sales strategies in alignment with company goals.
• Identify growth opportunities and implement actionable plans to expand market share.
• Define and set clear sales targets and KPIs for the city sales team.
• Recruit, train, and lead a high-performing sales team to achieve desired results.
• Foster a collaborative and results-oriented team culture.
• Conduct regular performance reviews and provide constructive feedback during sales meetings.
• Drive retailer acquisition efforts to expand the client base.
• Build and maintain strong relationships with key clients and partners for sustained growth.
• Monitor market trends, competition, and client needs to refine strategies.
• Ensure monthly, quarterly, and annual sales targets are consistently achieved.
• Identify and leverage new business opportunities to drive revenue growth.
• Track and optimize sales pipelines to improve conversion rates.
• Work closely with cross-functional teams (operations, logistics, marketing) to ensure smooth execution of sales initiatives.
• Provide accurate and timely reporting of sales performance, forecasts, and market insights.
• Address and resolve escalated client issues to maintain high customer satisfaction.
• Oversee city-level sales budgets and ensure efficient resource utilization.
• Analyze sales data to identify cost-saving opportunities and enhance revenue streams.

Skills

Sales leadership

Strategic thinking

Analytical thinking

Communication

Negotiation

Relationship building

Team management

Education

Bachelor’s degree in business/Marketing or related field

MBA preferred

Tools

CRM tools

Data analysis tools

Job description

Fairdeal.Market is a rapidly growing B2B quick commerce company offering a wide range of products with delivery times as short as 60 minutes. Our mission is to ensure that every shopping bag worldwide can be filled efficiently and sustainably.

Job Description

We are seeking an experienced and results-driven Area Sales Manager to lead and drive sales growth, develop strategic partnerships, and manage overall sales operations within the assigned territory. The ideal candidate will have a deep understanding of the FMCG landscape, exceptional leadership capabilities, and a proven track record of delivering results in a dynamic, fast-paced environment.

Key Responsibilities

Sales Strategy and Planning

• Develop and execute city-level sales strategies in alignment with company goals.
• Identify growth opportunities and implement actionable plans to expand market share.
• Define and set clear sales targets and KPIs for the city sales team.

Team Leadership and Management

• Recruit, train, and lead a high-performing sales team to achieve desired results.
• Foster a collaborative and results-oriented team culture.
• Conduct regular performance reviews and provide constructive feedback during sales meetings.

Market Development and Client Acquisition

• Drive retailer acquisition efforts to expand the client base.
• Build and maintain strong relationships with key clients and partners for sustained growth.
• Monitor market trends, competition, and client needs to refine strategies.

Revenue Growth and Target Achievement

• Ensure monthly, quarterly, and annual sales targets are consistently achieved.
• Identify and leverage new business opportunities to drive revenue growth.
• Track and optimize sales pipelines to improve conversion rates.

Operational Oversight

• Work closely with cross-functional teams (operations, logistics, marketing) to ensure smooth execution of sales initiatives.
• Provide accurate and timely reporting of sales performance, forecasts, and market insights.
• Address and resolve escalated client issues to maintain high customer satisfaction.
• Oversee city-level sales budgets and ensure efficient resource utilization.
• Analyze sales data to identify cost‑saving opportunities and enhance revenue streams.

Qualifications and Skills

• Bachelor’s degree in business, Marketing, or a related field (MBA preferred).
• 8+ years of experience in sales leadership roles, preferably in FMCG or B2B platforms.
• Strong understanding of the FMCG market and supply chain operations.
• Proven track record of achieving and exceeding sales targets in a fast-paced environment.
• Exceptional leadership and team management skills.
• Strong analytical and strategic thinking abilities.
• Excellent communication, negotiation, and relationship‑building skills.
• Proficiency in CRM tools and data analysis.